As a retail or customer facing business, local search is going to be more important to you than ever before. This is where people are searching for businesses locally, so it may be someone looking for a specific product or service. If your business fits their criteria, then you want your website to be found.
The content on your website will be the main determining factor in this. Make sure you use keywords relating to your local area, so that search engines and customers know where you are based. Make sure it is natural though, as keyword stuffing isn’t allowed and your website can be penalised for it.
Structure your website so that your local products and services have their own pages. You can then use these pages to target your keywords, which makes it more likely that the right page will show up when somebody searches for something relevant.