Business cards are one of the traditional ways of marketing, giving people a summary of you and your business and helping them to remember you. It is this function which can make them still very relevant in today’s marketing world – you will be more memorable if you have handed someone a business card. It is also fair to say that most people at an event like a networking event will fully expect you to have business cards, and would be surprised if you didn’t.
You can also use your business cards to get someone to look at your other marketing materials. Put your website on there, to direct people towards this key marketing tool. If you want them to look at your brochure or another type of marketing literature, then make sure this is on your website in a digital format. The pieces will all join up to create a unified impression of you.