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How to Bring in New Customers – Some Marketing Ideas

Marketing is multi-faceted – at least, it should be if you are doing it correctly and getting the most out of your budget. Here are some ideas to expand your marketing horizons and get as much as you can out of your campaigns: Get an agency on board. They will be able to help you […]

Stella Artois bids to become movie producer

Stella Artois is one among more and more brands trying to take their promotional tie-ups with movie studios beyond traditional product placements inside the hopes of forging creative partnerships through exclusive content. Stella Artois has helped fund psychological thriller In Fear. The brewer has just kicked off promotions for psychological thriller “In Fear” following its […]

Stella Artois bids to become real movie producer

Stella Artois is considered one of more and more brands seeking to take their promotional tie-ups with movie studios beyond traditional product placements within the hopes of forging creative partnerships through exclusive content. Stella Artois has helped fund psychological thriller In Fear. The brewer has just kicked off promotions for psychological thriller “In Fear” following […]

Google, Microsoft bow to Government calls on child abuse content

Online search giants Google and Microsoft have bowed to Government pressure to implement changes making it harder for child abuse content to be shared online.  Google and Microsoft have vowed to dam as many as 100,000 search terms commonly linked to child sexual abuse, will show warnings at top of search results for one other […]

Sainsbury’s overhauls Basics range

Sainsbury’s is overhauling its own-brand Basics range, revamping the packaging and adding new products in a bid to show around a recently faltering performance. The revamped packaging retains a similar orange and white colour scheme but adds larger blocks of colour and new product straplines to certain goods to make sure they’re “informative and fun”. […]

Iglo Group unveils marketing plan to double sales to €3.2bn by 2020

Birds Eye owner Iglo Group is to launch a flurry of promoting initiatives geared toward changing how customers view frozen food and secure a bigger slice of the broader market from chilled, canned and fresh produce because it looks to double sales from  €1.6bn (£1.3bn) in 2012 to €3.2bn (£2.7bn) in 2020. Iglo Group wants […]