Category: Marketing

Staying on Top of your Marketing Spend

Marketing is a highly beneficial activity, as long as you are using it to its full advantage. There is no point spending more on your marketing than it is going to make for you. The point of marketing is to capitalise on your spend and ultimately, make more money. One way of ensuring you are […]

How to Choose a Marketing Agency

Choosing a marketing agency is an important business decision. You need to pick a team of people you are comfortable with and you need to be happy to work with them for the foreseeable future. They also need to get you results. Here are some considerations to help you make your decision: Check previous work. […]

How to Bring in New Customers – Some Marketing Ideas

Marketing is multi-faceted – at least, it should be if you are doing it correctly and getting the most out of your budget. Here are some ideas to expand your marketing horizons and get as much as you can out of your campaigns: Get an agency on board. They will be able to help you […]

Outsourcing your Web Marketing to an Agency

Outsourcing to an agency is the perfect way to get your marketing work completed efficiently and proactively. Many agencies now exist with the sole purpose of putting together and implementing web marketing strategies for clients, so you should be able to find someone in your local area. One of the best things you can do […]

The Importance of Call Tracking

With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. Customers are not only browsing brand information from their smartphones and tablets, but […]

Why Analytics is Important To Your Marketing Strategy

Google Analytics is the most powerful tool when it comes to analysing traffic coming onto your website. Here are some reasons why you should train yourself to regularly use the tool to your advantage. Where your visitors are coming from – very important if you’re targeting a specific audience. How your visitors found your website […]