Category: Marketing

How to Bring in New Customers – Some Marketing Ideas

Marketing is multi-faceted – at least, it should be if you are doing it correctly and getting the most out of your budget. Here are some ideas to expand your marketing horizons and get as much as you can out of your campaigns: Get an agency on board. They will be able to help you […]

Outsourcing your Web Marketing to an Agency

Outsourcing to an agency is the perfect way to get your marketing work completed efficiently and proactively. Many agencies now exist with the sole purpose of putting together and implementing web marketing strategies for clients, so you should be able to find someone in your local area. One of the best things you can do […]

The Importance of Call Tracking

With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. Customers are not only browsing brand information from their smartphones and tablets, but […]

Why Analytics is Important To Your Marketing Strategy

Google Analytics is the most powerful tool when it comes to analysing traffic coming onto your website. Here are some reasons why you should train yourself to regularly use the tool to your advantage. Where your visitors are coming from – very important if you’re targeting a specific audience. How your visitors found your website […]

2 Reasons Why Every Company Needs CRM

History If you’ve ever wanted to look back and see everything on a particular contact, the stream of communication between you and them and other members of your business then you need a CRM. Customer relations systems help keep all those conversations in one place and make it easy for you to quickly look back […]

Things to Consider When Optimising Your Website

It is well known that website visibility can be increased in many different ways. One of the most popular methods is the use of keywords. This means being able to recognise the keywords that people are typing into search engines which then brings up the websites they want (you can find the information via Google). […]