Email Marketing is a technique that first came around more than 15 years ago and it’s still widely used today. Some businesses are a bit stop and start with email marketing but the fact of the matter is it’s an effective form of content marketing, and it can improve sales.

An emailing campaign today has virtually no limits. There can be links to your website, countdown clocks for sales, social media icons and ecommerce systems. You’re also able to track email campaigns to maximise return on investment, seeing which of your contacts opened the email.

Emailing should always be including in a content marketing strategy, and it’s a great way of acquiring loyal, returning customers. Make sure you consider it if you’re looking to develop your brand over the coming months.