Choosing a marketing agency is an important business decision. You need to pick a team of people you are comfortable with and you need to be happy to work with them for the foreseeable future. They also need to get you results. Here are some considerations to help you make your decision:
- Check previous work. Go with an agency that create work you like the look of.
- Look at results. As much as you might like an agency, you need to know they can achieve results too. See how their campaigns have worked for other companies.
- Check their terms and conditions. Protect yourself if it doesn’t work out. Make sure you know how easy it would be to leave.
- Don’t just look locally. Some of the best agencies might be based at the other end of the country. Use Skype and conference calls to have meetings and talk on the phone. If they can get you results, it doesn’t matter where they are.