We recently posted about Twitter Analytics and how it’s open for all to use. Now we’re going to discuss three ways in which you can benefit from Analytics to improve your marketing techniques.
One of the most obvious benefits from Twitter Analytics is seeing how many people are actually seeing your tweets. You can examine the impression data and see the difference in tweets and what results they achieve.
Analytics also helps you decide whether paid advertising is all that it’s cracked up to be on Twitter. You can again, check this via the Impressions tab on the dashboard.
Another great feature of Analytics is the fact that you can see engagement data beside your tweets. This will help you work out which style of tweet is more engaging. For example, we’ve found that tweets with an image attached usually engage the audience more.