With visual content and engagement being a key part of marketing, social media platforms such as Instagram have become key players in the marketing world. With over 155 million active followers, Instagram is one of the most, if not the most popular photo sharing social media platform available.
One of the key benefits of using Instagram is that engagement is very high. As long as your account is active and you post interesting/visually appealing images then your account is likely to see high levels of engagement.
You’re not allowed to attach links with your image caption unless you’re paying for Instagram Adverts, so the only way to include a link to increase traffic back to your website is include a link back to your profile bio.
If your target audience is the under 35 market, then you should definitely invest time into Instagram as over a third of this age group who use social media daily, have an Instagram account.