With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones.
Customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. While there may be a rise of searches on mobile devices, it is still easier for smartphone users to use click-to-call to call a company directly from a search results page, landing page, or website than it is to navigate on a smaller screen and fill out a web form.
When call tracking technology is deployed across all marketing channels, brands can enjoy a plethora of caller data to support both sales and marketing teams.