It is well known that website visibility can be increased in many different ways. One of the most popular methods is the use of keywords. This means being able to recognise the keywords that people are typing into search engines which then brings up the websites they want (you can find the information via Google). For example, if someone was looking for a cheap holiday in UK, they would probably type in something like ‘cheap UK holidays’. It is essential to know precisely what these keywords are since it’s this that’s going to get your website seen by right the people.
Another thing to consider when optimising your website is that not only is it important that your website gets recognised by search engine results pages, but also that it is listed in one of the top positions. When looking through the pages, people tend to look through the first three pages; therefore, ensure you lie somewhere at the top. There is no point being on page 10 because it is extremely unlikely that people will look through that far.