User experience has to become a priority if you are going to make sure your website is a success. It is essential that you put yourself in your users’ situation, considering how your website will behave and look from their point of view. A positive user journey means that people are going to be happy, and more likely to convert.
In order to think like a user, you need to be able to consider much more than just how your site looks. User experience is about how everything works, not just landing on an attractive website. Think about what would be important to a user and what would make their experience of your site a positive one.
Once you know what a user in your industry would want, put this into your web design. Your site should be simple, easy to use and contain helpful content that adds value to the user experience.