When it comes to demand creation online marketing is the connection between lead generation and brand awareness. If it’s done well, it builds affinity, familiarity, and trustworthiness with the current and prospective customers by providing them with relevant information in the right way, through the right method and in the right time. However, content marketing strategy cannot create itself. It’s a result of careful planning, clear intention, and focused execution. This begs the question, how do you start? Here are the top 5 content marketing strategies that you should not overlook.
1. Create a readable content and a shareable content
Do you know why some articles go viral as soon as they are posted? Well, this is because they are not only readable but they are shareable as well. Your content should appeal to emotions, include images, perceived as trustworthy and shared by at least one powerful influencer. While creating content, you do not have to sound like a robot. Start by writing a long content that is shareable, trustworthy and interesting.
2. Engage your audience
The best thing you can do as a content creator is to know where your audience hangs out. Once you have mastered this simple concept, you will actually change everything. Although it will still be a blog, it will have an active and thriving lead generation and marketing strategy. Just figure it out and aim the content to the targeted audience.
3. Get stakeholders support
Online marketing is not something that will not take place within a short time hence you must convince the executive team about your idea. In fact, you need an executive support to fund your marketing strategy. It’s also important to ensure that there is enough will to see the strategy go through. Focus on your stakeholder’s goals and areas that affect their businesses and then introduce this strategy as an effective way for them to get results.
4. Don’t put everything in one place
While blogging has become the best entry point for internet marketing, you should not focus on it alone. It can be a distraction that prevents you from publishing where business really matters. You need to hold on and analyse the issue strategically. Before settling on blogging, you must first know whether this is the best strategy for your business. Remember, content does not mean a blog it’s just content. Where you post and promote it is what will make your business succeed or not.
5. Value your customers
As a marketer, you need to create content that will fit your audience’s segments and focus on what they need. It’s, therefore, important to carry out some research on what is out there in the market and what is missing. You can study the websites, investigate the social media, research the industry, and survey your customers. You can ask your audience specific questions about what interest them. Once you aggregate and review these questions you will get a good understanding of what your prospects want.
Remember, the best content marketing strategy not only develops a long term but also a trusted relationship with the current and future clients. By leveraging these, you can create the best strategy or fine tune what is already in place.