It’s not just good for business when you have a large number of customers; it’s really beneficial in terms of analysing a marketing campaign. If you are tracking your customer behaviour, you can see the path they took to become a customer.
You can also see where some visitors lost interest and moved to another website, and that means you’re able to make adjustments to improve the experience you provide. Some individuals will take a while, checking each of you pages before deciding on making a purchase, while others will go straight to the page they’re looking for and make a purchase.
This means that you have to look at audience behaviour carefully, and it’s important to not make any changes that can potentially discourage a large number of visitors from making purchases. Every customer is unique and your website should be able to cater for all of their needs, with plenty of engaging content, a straightforward navigation and accurate product details and prices.