When it comes to demand creation online marketing is the connection between lead generation and brand awareness. If it’s done well, it builds affinity, familiarity, and trustworthiness with the current and prospective customers by providing them with relevant information in the right way, through the right method and in the right time. However, content marketing strategy cannot create itself. It’s a result of careful planning, clear intention, and focused execution. This begs the question, how do you start? Here are the top 5 content marketing strategies that you should not overlook. (more…)
With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones.
Customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. While there may be a rise of searches on mobile devices, it is still easier for smartphone users to use click-to-call to call a company directly from a search results page, landing page, or website than it is to navigate on a smaller screen and fill out a web form.
When call tracking technology is deployed across all marketing channels, brands can enjoy a plethora of caller data to support both sales and marketing teams.
Google Analytics is the most powerful tool when it comes to analysing traffic coming onto your website. Here are some reasons why you should train yourself to regularly use the tool to your advantage.
- Where your visitors are coming from – very important if you’re targeting a specific audience.
- How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.
- Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.
- What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.
If you’ve ever wanted to look back and see everything on a particular contact, the stream of communication between you and them and other members of your business then you need a CRM. Customer relations systems help keep all those conversations in one place and make it easy for you to quickly look back in time and see how things have progressed. Don’t be confused about why a particular customer is upset – see for yourself the progression of a client and their communication as well as your company’s notes and responses. You’ll be able to save more customers from leaving by catching something you would have otherwise missed. And you can learn from your history.
If you use notepads, memo books, calendars, and other systems for tracking your data then the odds are high that you are going to lose it at some point. Store everything on your laptop? They can be stolen. A web-based CRM lets you effectively protect your data from being lost. Sure, servers can crash and hard drives fail but with the proper web host and data backups you’ll never lose your data. That’s just one of the benefits of CRMery, as an Open-Source CRM you have the complete freedom to select the absolute best web host and service provider. And you own your data. It’s not stored on some company’s server leaving you at their security and their business infrastructure. CRMery lets you install, manage and maintain your own data on the server of your choice.
It is well known that website visibility can be increased in many different ways. One of the most popular methods is the use of keywords. This means being able to recognise the keywords that people are typing into search engines which then brings up the websites they want (you can find the information via Google). For example, if someone was looking for a cheap holiday in UK, they would probably type in something like ‘cheap UK holidays’. It is essential to know precisely what these keywords are since it’s this that’s going to get your website seen by right the people.
Another thing to consider when optimising your website is that not only is it important that your website gets recognised by search engine results pages, but also that it is listed in one of the top positions. When looking through the pages, people tend to look through the first three pages; therefore, ensure you lie somewhere at the top. There is no point being on page 10 because it is extremely unlikely that people will look through that far.
Once you have a look at your analytics after your site was getting traffic, you’ll likely make some startling discoveries. As an instance, let’s assume we’re watching dentists in Houston, Texas. You are able to find the keyword “dentist Houston” gets ten times the traffic as “Houston dentists.”
Thus, it’s important to watch your analytics every few months and notice what the numbers are telling you. You don’t desire to put all that point and money in a keyword that’s not producing any traffic and ultimately sales. If a keyword isn’t getting you any traffic, it’s important you abandon it and take a look at another. Or, maybe you don’t wish to replace it in any respect. Perhaps doing fewer keywords is the solution. If you’re careful to head over your analytics, your numbers will whisper the clues to what you wish to do — watch out.