Things to Consider When Optimising Your Website

It is well known that website visibility can be increased in many different ways. One of the most popular methods is the use of keywords. This means being able to recognise the keywords that people are typing into search engines which then brings up the websites they want (you can find the information via Google). For example, if someone was looking for a cheap holiday in UK, they would probably type in something like ‘cheap UK holidays’. It is essential to know precisely what these keywords are since it’s this that’s going to get your website seen by right the people.

Another thing to consider when optimising your website is that not only is it important that your website gets recognised by search engine results pages, but also that it is listed in one of the top positions. When looking through the pages, people tend to look through the first three pages; therefore, ensure you lie somewhere at the top. There is no point being on page 10 because it is extremely unlikely that people will look through that far.

Checking Your Keyword Traffic

Once you have a look at your analytics after your site was getting traffic, you’ll likely make some startling discoveries. As an instance, let’s assume we’re watching dentists in Houston, Texas. You are able to find the keyword “dentist Houston” gets ten times the traffic as “Houston dentists.”

Thus, it’s important to watch your analytics every few months and notice what the numbers are telling you. You don’t desire to put all that point and money in a keyword that’s not producing any traffic and ultimately sales. If a keyword isn’t getting you any traffic, it’s important you abandon it and take a look at another. Or, maybe you don’t wish to replace it in any respect. Perhaps doing fewer keywords is the solution. If you’re careful to head over your analytics, your numbers will whisper the clues to what you wish to do — watch out.

Facebook Taking Over

With Facebook’s new Save Button for the web businesses can now copy and paste simple code into their articles and allow those articles to be saved to Facebook for the user to read later. Now users can read all their favorite articles in one place in an environment over 1 billion people are already familiar with: Facebook. To add to that, Facebook launched Instant Articles, allowing publishers all over the web to format their articles for users to read right inside Facebook. Users in essence never have to leave Facebook to read your blog. Get them to like your page, perhaps mark it as “See First” or a favorite or add it to a list, and now when they see your articles in their feed they can click on the articles and click the “Save” button to save it for reading later. That pretty much resolves most of the functionality of an RSS reader!

Online or Offline Marketing?

With so many different marketing avenues to explore it can be quite scary choosing which the best route for your business is. Some marketing campaigns will work well for one business and not so well for another. It is advised that you employ a competent marketing agency to help you come up with a strategy for your online and offline marketing.

Offline marketing such as flyers, promotional stands and newspaper adverts / articles is sometimes seen as old hat, but it can still be a very effective way to promote your business. It is suggested to try some of these avenues on a small scale and make sure you are able to monitor the results.

Online marketing is a very up and coming way to spread the word about your company and products or services that you have to offer. The beauty of online marketing is that it can be very specifically tailored and monitored. You can also tweak content very quickly and get the information to your audience in real time.


Why All Businesses Should Consider Advertising on Facebook

Any business knows how important digital advertising is to their marketing plans. From Google, to Bing, to all forms of social networking, it all counts. Facebook is the juggernaut of all social media platforms and usually is the most fruitful when it comes to advertising. Below are 3 reasons why it’s the most popular form of social media advertising.

  • Facebook adverts are statistically know to reach as many people or more people as radio or TV, and in whatever country you want.
  • The targeting advertising is just as in-depth as Google AdWords.
  • The minimum spend is just £1 per day.

Businesses on Facebook

If your business had a relationship status on Facebook it would most likely read: “It’s Complicated”. We love Facebook but for many businesses, it’s not Facebook, it’s them…

When social media first came around one of the most common sentences by business owners was “I don’t know what Facebook is, but we need one.” Businesses then hastily made company pages so they would be indexed on Google. New add-in apps were popping up like tabs for coupons and surveys and polls and – oh wait. Facebook killed all those. Yes because it was going against the build-up plans for Facebook Ads.

Today, there are of course loads of different companies doing well generating revenues on Facebook. But we suspect most are not, because the once must destination has lost its allure for buyers. Plus many products and services are just not suited for the social networking site. As more and more people use ad blockers, the less of a tool it becomes. In short, if people want to find you, they want your website, not your Facebook web page.