With so many different marketing avenues to explore it can be quite scary choosing which the best route for your business is. Some marketing campaigns will work well for one business and not so well for another. It is advised that you employ a competent marketing agency to help you come up with a strategy for your online and offline marketing.
Offline marketing such as flyers, promotional stands and newspaper adverts / articles is sometimes seen as old hat, but it can still be a very effective way to promote your business. It is suggested to try some of these avenues on a small scale and make sure you are able to monitor the results.
Online marketing is a very up and coming way to spread the word about your company and products or services that you have to offer. The beauty of online marketing is that it can be very specifically tailored and monitored. You can also tweak content very quickly and get the information to your audience in real time.