10 Press Release Tools

A press release can get the word out about what you are promoting. There are numerous online tools that can assist you create and distribute an announcement for very little money.

Here is a listing of press release tools. There are tools that will help you write a headline and format the discharge, traditional press release sites with free and premium services, social media release sites, and tools that can assist you manage your press release campaign.

The PR Toolkit

The PR Toolkit website

The PR Toolkit.

The PR Toolkit is a free toolkit from PR Newswire and Yahoo! Small Business. Learn PR how to get indexed, grab the eye of the media, drive traffic in your site, and track your results. Apart from sample news releases, it incorporates a Press Release Wizard and templates. Price: Free.

Instant Press Release

Instant Press Release website

Instant Press Release.

Instant Press Release from Duct Tape Marketing lets you quickly create an announcement. This can be a nice resource if you’ve never written an announcement and are unsure of the formatting. Sign-up for unlimited use of the tool. Price: Free.

Headline Analyzer

Headline Analyzer website

Headline Analyzer.

Headline Analyzer is a device from Advanced Marketing Institute. Paste your press release headline, and the tool will determine the headline’s Emotional Marketing Value score. The score is predicated at the choice of EMV words with regards to the complete. As well as the EMV score, discover which emotions are targeted by your headline. Price: Free.


PitchEngine website


PitchEngine is a content creation tool for publishing marketing messages to the internet and mobile. Compose a Pitch with the entire content you would like to share, including video and slideshows. Choose the way that suits your target, comparable to a 140-character release for Twitter. Publish to PitchFeed, or upgrade to a professional account to deliver to websites and social media. Price: Basic is $39 monthly; Pro is $99 per 30 days.

dlvr.it Promoted Stories

Dlvr.it Promoted Stories website

dlvr.it Promoted Stories.

Promoted Stories is a device by content syndication service dlvr.it. Create a narrative with text, video and photographs. Distribute your story to social media, mobile, blogs, trade publications, search, local sites and more. Promote your first story for $1. Price: From $9.95 to $29.95 per story, counting on the features.


PRWeb website


PRWeb is a longtime service for normal press releases. However, PRWeb releases can include links, images or even video. PRWeb is a wire to major news sites like Google and Yahoo!, in addition to a conduit to greater than 250,000 subscribers and as many as 30,000 bloggers and journalists. PRWeb’s interface incorporates keyword tools, ensuring better SEO results. Price: From $99 to $499 per release.


iReach website


iReach is a value-effective online content distribution platform that leverages the established PR Newswire network. iReach is geared to small business owners, marketers, and bloggers. The content that iReach users distribute ranges from details about new products, to imminent webinars, special offers to customers, organizational news, and more. Price: From $129 to $349 per release.


Pressitt website


Pressitt is a free social media news release service. Create your personal social media release and publish it to a web community of journalists, the blogosphere, and most of the people. The Pressitt template permits you to utilize hi-res images, PowerPoint presentations, YouTube videos, and more. The service also features social media integration, bookmarking and icons. Price: Free.


PRLog website


PRLog is a free press release site. The positioning offers press release distribution, pressroom hosting, a business directory, knowledgeable directory, and job listings. The elemental release features distribution to look engines, distribution to email, and hosted on site, together with SEO help. Premium release features increased distribution to Associated Press, PR Newswire, and newspapers. Price: Basic release is free; Premium starts at $49 per release.


Prezly website

Prezly is a device to control your PR campaigns. Create multimedia pressrooms and social press releases, using your personal brand colors or custom skin. Distribute on your email contacts and followers on Facebook or Twitter. See who reads your emails, after they do it, who downloads your attachments, and who isn’t interested. Increase email response rates with media previews. Price: 10 email campaigns for $65 per 30 days.

10 Twitter Accounts for Local Search Advice

Free advice on ranking your website well for local search may be worth its weight in gold — in case you get it from the appropriate sources. Listed below are 10 Twitter accounts to take care of to this point on how local search is operating, and learn from the simplest within the business — free of charge.

Andrew Shotland — @localseoguide


Andrew Shotland of Local SEO Guide is an area search engine marketing expert, and often tweets on various topics relating to growing a native business via the net.

Mike Blumenthal — @mblumenthal


Local business and search practitioner Mike Blumenthal devotes most of his tweets to getting your local business noticed within the crowded search world.

Brian Lett — @BrianLett


Brian Lett of SOSComplete, an online marketing firm, tweets on many SEO and social media issues and topics, including those concerning local businesses.

comScore, Inc. — @comScore


comScore often tweets statistics on when and the way the population is utilizing mobile devices to look for local business.

Local Search Masters — @LocalSearchMstr


Local Search Masters makes a speciality of local SEO in lots of of its tweets, and gives insight on social media and website design and layout for local businesses.

Local Search Association — @LocalSearchAssn


Local Search Association is a big trade organization of digital and print publications that assist local businesses of their marketing, online and rancid.

Anita Campbell — @smallbiztrends


Small Business Trends‘ Anita Campbell covers a wide selection of topics, and because many small businesses cater to local audiences, there’s a pretty good mixture of advice on hand through her tweets.

Phil Britton — @localsearchguy


Phil Britton, a product manager for local search firm DACGroup, tweets about his profession, and utilizes mobile to expose how local search is better done.

Local Search Info — @localsearchinfo


Local Search Info retweets articles of interest to people inquisitive about local SEO and shares examples of small businesses using local search.

Search Engine Land — @sengineland


While Search Engine Land covers all facets of SEO, the increase of local search has driven its Twitter feed and articles to cater to that audience.

Search Engine Optimization Northampton

Search Engine Optimization is the process of promoting a website in such a way so that it displays more and more times when some content related to it is searched over the internet. It can be used to boost up any business if it has a running website just by few algorithmic changes. SEO actually is the process of optimizing a website in order to improve its ranking in Google’s search across Northampton and the UK.

The effect of Search Engine Optimization on a business, it is clear that due to increasing number of web publishers and number of website visitors day by day, it has become difficult to get the perfect optimization working best for some particular website and that too in particular area like Northampton.

Google takes SEO very seriously and tries to impose strict rules so as to block websites which don’t have the correct information and those with genuine info. Any business, if it is seen over the internet, will prosper if it is properly found in searches including fields in which the business deals otherwise it’s of no use to pay for creating and maintaining a website. If someone wants his business to show up in every search related to its products and services, they need to meet Google’s criteria and provide valuable information to the visitor.

Your online presence is very important for your business and Search Engine Optimization is one very important element for your success


10 Compelling Local Business Twitter Headers

For local businesses seeking to reach out to customers through Twitter, it’s not only the tweets that matter. Effective use of the header space might help sell you as a destination, and produce more foot traffic on your door.

Here are ten local businesses that use the Twitter header area to market themselves in a great manner.

Scooter’s Coffee — @scooterscoffee

Scooters Coffee

Scooter’s, an area coffee shop in Omaha, Nebraska, makes sure Twitter page visitors know who they’re speaking to, and adds an incredible amount of personality to its business.

John’s Pizzeria — @johns_pizzeria

Johns Pizzeria

Through a single image, Ny city based John’s Pizzeria establishes its two core menu items: pizza and beer. In text, the connection with “budget friendly” assures potential customers that menu prices are competitive and affordable.

Douglas Orr Plumbing — @OrrPlumbing

Douglas Orr Plumbing

Using an excellent header image, Douglas Orr Plumbing establishes a degree of trust in an industry where it truly is critical. By showing company trucks and an office location, Orr means that its business is solid and reliable.

HellsKitchenMN — @HellsKitchenMN

Hells Kitchen

Minneapolis restaurant Hell’s Kitchen uses color to specific the texture of its location. Also mentioned is its delivery service inside the kind of a connection with another Twitter account.

Nathaniel Square CS — @NathanielSquare

Nathaniel Square

Without even profiting from the gap to apply a big image, craft beer destination Nathaniel Square utilizes text to reveal location, hours of operation, and speak to information.

Hupy&Abraham — @HupyandAbraham


Personal injury law firm Hupy and Abraham of Milwaukee employs an ornamental image to accent its logo, and a black lower half to make sure the text stands proud.

Burton’s Total Pet — @totalpet

Burtons Total Pet

Engaging artwork, local flavor, and a date the business was established all work to draw customers for Burton’s Total Pet, of Pittsburgh.

Hollyberry Catering — @hollyberrytweet

Hollyberry Catering

Local St. Louis catering service Hollyberry features a creative photograph and descriptions several awards, and national media outlets which have featured its business.

Texas Direct Auto — @TexasDirectAuto

Texas Direct Auto

Texas Direct Auto of Houston uses excellent placement of art to enrich its logo, in addition to making a strong call to action: Sell Us Your Car.

Browser Media — @browsermedia

Browser Media

Washington, D.C. based website design firm Browser Media matches the profile picture to the header background by incorporating its logo in multiple ways.

The best way to Make your Local Website More Findable

If you’re trying to make your website findable on se’s, the keywords you employ are critical for your success.

Let’s say you’re a dentist in La practicing general dentistry, Invisalign teeth straightening, and dental implants. For those three services, the volume of keywords that searchers use in finding you’re many. Thanks to that, you will need to carefully think through what’s good to exploit and what’s not.

Say a client has a cavity and he believes it should take a crown to hide the tooth. Knowing that, what would the patron type within the search engines like google to locate a dentist for this? Before you take a look at the list of possible keywords, first think about one or two keywords you will type in. Then compare to the list below and you’ll see what percentage possibilities there are.

Here are list of keywords possible search to locate a similar thing.

  • “Los Angeles dentist”
  • “Los Angeles dentists”
  • “Dentist Los Angeles”
  • “Dentists Los Angeles”
  • “Dentist in Los Angeles”
  • “Dentists in Los Angeles”
  • “Fix a cavity”
  • “Tooth pain”
  • “Crown my tooth”
  • “Tooth crown”
  • “Tooth decay fix”
  • “Dentist to mend a cavity”
  • “Best dentist in LA”
  • “LA dentist”
  • “LA dentists”

In short, there are many variations to seek out the identical service. But how were you aware which keywords are the greatest, if you’re the dentist?

A common trap business owners fall into is assuming the typical Internet user thinks like they do. You need to try and think just like the Internet user instead. Thus, what would people be more apt to look? “Dentists Los Angeles”? “Dentist LA”?

Fortunately, there are keyword tools that will help you figure this out. One is the Google Keyword Tool. However, this tool just isn’t as reliable as chances are you’ll think. It shows what percentage searches are done for certain keywords on average. But I’ve found it’s not 100% accurate. The secret’s to exploit it as a guide and never take it for gospel. Then use other keyword tools like Keyword Spy that will help you see the massive picture in alternative ways.

find keywords

Google’s Keyword Tool turns out to be useful for identifying the terms searchers use.

If you’ve gotten had your website up for a while, you may take a look at your Google+ stats and spot how individuals are finding your Google listing. Every business has a list — this was once “Google Places” — that Google provides without spending a dime. Once logged in, you may select a date range and quickly see what words are being typed in to make your site appear. i think for those who try this, you’ll be surprised to search out keywords you hadn’t considered or probably the most keywords may get searched loads should you originally thought it wasn’t particularly useful.

keyword results

Search results may be different than expected.

Once you identify the keyword list to your website, then start optimizing your site for engines like google, for those keywords. This includes such things as having a minimum of 300 words of text per page in your website with “relevant” text. Contained in the text, your keywords should represent roughly 3 percent of the full. Greater than that tells Google you’re doing keyword spamming. Google could penalize your site in order that it’ll not show in any respect or its ranking would suffer.

Once you’ve established your keywords and everything is determined up for SEO, it’s time to construct links in your website. Done right, over the years your site will begin to climb in rank. Reckoning on your competition you could rank high in a couple of months or it could take several months simply to crawl as much as page one ranking. Because you can’t control how Google delivers your ranking, you just keep at it.

Importance of Relevant Traffic

When your site is findable, you want to start receiving traffic. The real part this is observing your analytics — Google Analytics is free and widely popular — and ensure your traffic is relevant. In spite of everything, simply because you’re findable for a keyword doesn’t mean that keyword goes to make your cash. Let’s say, a client may seek for “crown,” trying to find the thing that sits on a person’s head. Instead, he could arrive on the dentist’s site, because it should be would becould very well be optimized to “crowns,” as in teeth.

To review the quest terms to your site in Google Analytics, visit “Traffic sources” > “Search engine optimization” > “Queries.” You’ll see the terms where your site appears within the search results, with the choice of clicks for your site for every term.

One of our clients bought SEO services from a well-known company. We were asked to ascertain the company’s SEO efforts and shocked to search out lousy keywords within the SEO plan. Greater than half the keywords were for areas outside of client’s main market area. Plus, after paying tens of thousands of bucks for SEO, the customer received about 57 visitors over a year’s time from those recommended keywords. Worse, a lot of the keywords weren’t keywords people were are seeking for. You’d think an enormous company like which can really help your rankings nevertheless it seems their SEO department was inept. The lesson from here’s to watch your keywords for SEO and ensure they make sense. Then examine them every 4 to six months to look if you’re getting a good return on investment from them.

Check Keyword Traffic Periodically

Once you have a look at your analytics after your site was getting traffic, you’ll likely make some startling discoveries. As an instance, let’s assume we’re watching dentists in Houston, Texas. You are able to find the keyword “dentist Houston” gets ten times the traffic as “Houston dentists.”

Thus, it’s important to watch your analytics every few months and notice what the numbers are telling you. You don’t desire to put all that point and money in a keyword that’s not producing any traffic and ultimately sales. If a keyword isn’t getting you any traffic, it’s important you abandon it and take a look at another. Or, maybe you don’t wish to replace it in any respect. Perhaps doing fewer keywords is the solution. If you’re careful to head over your analytics, your numbers will whisper the clues to what you wish to do — watch out.

Finally, get an account at KeywordSpy.com. Watch and learn from its powerful tutorials. When you discover ways to use its system, check your competitors using the pay-per-click research. Discover which keywords have the best bid amounts — because high bids mean businesses place a high value on being found for those. That’s a superb indication you might have considered trying to be findable for those keywords. But remember, much of the time businesses don’t have a look at their numbers and easily assume an amazing keyword is an efficient keyword. Several competitors might imagine an analogous keyword is sweet when it can not be. So make sure you review your analytics and let your numbers inform you.

PPC Ads: Analyzing the Bing Yahoo! Alliance

For the past three years, pay-per-click advertisers on Microsoft’s Bing have enjoyed distribution across both Bing and Yahoo! Here is owing to the Bing Yahoo! Search Alliance, which enables advertisers to apply one ad platform for both se’s. While Google continues to be the king of PPC advertising, lately Bing and Yahoo! have made a dent in Google’s market share. comScore’s March 2013 search engine rankings showed Google with 67.1 percent market share, with Microsoft and Yahoo! having 16.9 and 11.8, respectively, both slightly higher than previous months. Some published reports claim advertisers on Bing have seen better results than from Google in certain categories.

Yahoo! and Microsoft each gave something up after they entered into the hunt alliance. Yahoo! gave up control of its ad platform. Microsoft conceded that it might never be a significant player within the search space unless it increased market share, which was within the single digits before the alliance.

So, the 2 struck a deal. Microsoft would own the ad platform and the advertisers, and would promise Yahoo! a certain quantity of revenue per search. The assumption presumably was that by combining resources, market share (and thereby revenue) would increase.

The deal was set to run out this year. But last week, Yahoo! and Microsoft renewed it for one more year.

The History

Let’s look at the events that led as much as last week’s news. Earlier than 2009, advertisers worked individually with Microsoft and Yahoo!. In truth, sooner than 2003, Yahoo!’s paid search results were powered by Overture, which pioneered the PPC ad auction model, sooner than Google AdWords. In 2003, Yahoo! bought Overture and at last morphed the advertising platform into Yahoo! Panama, making it more like AdWords.

Meanwhile, Microsoft entered the quest ad business in 2004 with MSN Search. This program enabled a maximum of 3 advertisers for any given keyword. Advertisers paid a flat, per-click rate — unheard at the moment — and there has been no bid management or keyword research. Advertisers needed to work with a Microsoft rep so as to add keywords to their accounts.

Yahoo! provided ads to Microsoft on keywords for which there have been no advertisers.

Then, in 2006, Microsoft launched its own PPC platform, called adCenter.

For the following three years, advertisers that wanted a presence in all three major serps — Google, Yahoo!, Microsoft — needed to use three very different ad platforms. For time-crunched advertisers, Microsoft was often the primary engine to surrender on, attributable to its dismally low market share.

Then, in 2009, Microsoft and Yahoo! announced the hunt Alliance, even though it didn’t officially launch until 2010. That’s when the revenue guarantee kicked in.

Yahoo! Wants Out

Although Yahoo! and Microsoft agreed last week to the extension, The Wall Street Journal reported that Yahoo! wants out of the deal. Microsoft hasn’t ever net the revenue-per-search goal it promised Yahoo! back in 2010. Search Engine Land reports that Yahoo! CEO Marissa Mayer is gloomy with the deal, claiming that the consequences are below expectations. Mayer, a Google employee until 2012, has indicated she feels that Yahoo! ought to be doing better than it can be, and that changes are at the horizon.

Still, Search Engine Land speculates that Yahoo! won’t ever leave Microsoft, since it lacks the technology to run a PPC program by itself. Indeed, technical challenges were a barrier to using the old Yahoo! Panama system — it was poorly designed and clunky.

Still, Yahoo! continues to make moves toward search independence. On Tuesday, Yahoo! announced the growth of its relationship with Chitika — an ad network — into mobile search ads. While this move currently benefits Bing advertisers, too, some speculate that Yahoo! is using the Chitika relationship to reinforce its own position in search advertising.

On the heels of the Chitika announcement, Yahoo! said on Wednesday that it was launching new tools and upgrades for search advertisers. While details are sketchy immediately, it kind of feels as if Yahoo! is indeed attempting to develop partnerships which will position a future split from Microsoft.

What Does this Mean for Advertisers?

At this point, all of this suggests nothing new to advertisers. If you’re using Bing ads, and you’re getting good results, keep doing so.

If you’re not using Bing ads, you must consider them. There are lots of advantages to advertising on Bing. I’ve addressed them here previously, in “Pay-per-click Advantages on Bing.” Fifty-a million unique searchers at the Yahoo! Bing network don’t use Google in any respect. And Bing shows strong performance in numerous important verticals, including financial services, computer and Internet, and business. Often, Bing ads have fewer competitors and lower price-per-clicks than Google.