In “How to construct a Profitable Website; 2 Case Studies,” my article last month, I provided several tips for creating your website in a method that helps you sell your products or services. I left off at comparing your site for your competitors’ sites and evaluating both to determine what your site should and shouldn’t have.

In this text, I’ll have a look at different sites within the same niche and notice how we will immediately give our site the proper, competitive edge right out of the gate. We are able to pick any niche, but for argument’s sake, let’s pretend we’re within the plumbing business and we’d like a terrific site the second one it’s launched.

It is sensible that we wish to look in heavily populated areas because that’s where the foremost competition is. It follows that the more competition you notice, the much more likely you’re to look better websites — although that’s not always the case. That said, let’s start by looking in Denver, Colorado.

We start by seek “plumbers Denver.”

The the very first thing that jumps out at me is several plumbing companies made a proposal of their Google ads as shown below, within the light tan box on the top of the quest results. If all plumbers are making a suggestion of their ads before you notice their website, this tells you they’re being aggressive and for you to be too together with your website.

Now that we’ve seen that the competitors’ ads are aggressive, let’s analyze their websites.

Rooter Town

The first site comes from Rooter Town, the 1st ad above.

Immediately i love this website since the colors are attractive.

Next, the telephone number is obviously visible so I don’t must hunt for it. Plus, slightly below the telephone number it says “Free Estimates Gladly Given.” This suggests the corporate is keen that can assist you and never scared to turn you its value.

There’s also a service request form visitors can fill out in the event that they don’t desire to call. It is imperative because many folks don’t want to talk on telephones. If you’re missing a sort like this in your site, you can be losing as much as a 3rd of your possible customers — at the least that’s my experience.

The pictures to the left of the shape show attractive, smiling people. At the pictures are terse sentences which are likely answers to common questions people have of their minds. It’s an exceptional selling tool.

Rooter Town must have its Facebook link on the top of the page so people can see it immediately. It’s going to even have a motivating factor to get people to love its page along with “$20 off your first service call once you like our Facebook page.” Any other thing this site is missing is a smarter Business Bureau icon, promoting good business practices.

Remember the $95 sewer-cleaning offer within the Google ad above? It’s at the site but when you have got a smaller screen you will want scroll all the way down to see it. This isn’t acceptable. Actually, there’s another offer next to it that’s also attractive. Both ought to be towards the pinnacle of the page.

Never make people hunt something down to your site. The real information must always go above the fold — i.e., the component to the web site you notice without needing to scroll down.

Roto-Rooter

Let’s take a look at Roto-Rooter, the subsequent site from the Google ads.

Roto-Rooter’s site looks just like Rooter Town’s site. The colours are nice. The telephone number is well visible. The Facebook icon is on the top — although there isn’t a motivator to get people to click it.

Remember the offer within the Google ad that said $40 off any service? After you visit the ad’s landing page, you don’t see that discount mentioned anywhere. It makes you ponder whether it’s still available. This offer need to be at the site and above the fold.

Also at the landing page is a big banner around the top labeled “Prepare your house with the following pointers.” This ad takes up way an excessive amount of valuable space. The image with the van and the wording “For Over 75 Years” takes up an excessive amount of valuable space besides. While it’s important to let people know you’ve been in business 75 years, you can also make that time without taking over rather a lot space.

Next, there’s an excessive amount of text in this page and never enough pictures. I’ve found it’s quite common for folks to click far from a page within 15 seconds or less. This tells you people don’t read or study the page much. They’re busy. They need to locate the data within the shortest time possible. Because of this you must make your case understood within seconds.

Finally, this site doesn’t have a kind for individuals to fill in and email the plumber. Without it, they’re losing a vital amount of industrial.

Overall, this isn’t a nasty site. It simply needs an excellent tune up.

New York Plumbers

Now let’s change our search term, and search for plumbers in Manhattan, to work out what we will learn.

Looking on the Google ads for the quest term “plumbers Big apple,” we see only 1 plumber making a suggestion. The ad is immediately set moreover the others.

When we click the ad, we discover it’s Roto-Rooter, mentioned above, but it’s for brand new York. Roto-Rooter is a plumbing franchise and because you realize my thoughts in this website, I won’t repeat myself here. Instead, let’s study the second one ad result for “24-Hour Emergency Service – Residential & Commercial Pluming.”

Hurricane Plumbing

This site does a decent job of using images and text. Also the text doesn’t look formidable to read. The telephone number is obviously visible. You understand immediately the corporate offers 24/7 service. Hurricane Plumbing has a higher Business Bureau icon on the top of the page and also you get a peace of mind knowing it’s trusted by that organization.

The Facebook “Like Us” link should show a Facebook icon because it’s not clear that this link is said to Facebook. Plus, there’s no incentive or reason to love the business on Facebook.

Next, the location is clean and tasty. There’s a significant picture at the front of the location with wording that looks to be strategic. Featuring “24 hour service,” “Plumbing,” “Heating,” “Drain Cleaning,” and so forth. This picture could take in less space than it does now. The corporate could then put its 10 percent off coupon higher so people see it immediately. It may be the very thing that gets a customer to name.

I’d also wish to see an email form to contact them for service because, again, Hurricane Plumbing is losing business without it.

Overall, i adore this site. That is strategically generating seeking to generate leads from visitors. I’ll bet the corporate does fairly well with it.

Now that we all know what’s good and never so good, take the very best items from these sites and incorporate them into yours, so that you may have a winning site.