Email Marketing is widely labelled as one of the oldest forms of direct marketing, but that doesn’t mean it has no use today. Because of the devices individuals can now open and send emails on, perhaps there is no better time to use email marketing as part of a marketing mix.

Like many other methods, email marketing has evolved. Multimedia is now commonly used in emails to persuade and engage with customers, and those sets of emails can be accessed on mobile phones, eBook readers, tablets, mp3 players and games consoles among many others. Many internet marketing agencies can help businesses use emails to maximize return on investment.

Emails campaigns can be reviewed in detail, finding out which potential customer opened an email, clicked on the links and forwarded it. Agencies can also help you decide on the best time to send emails, ensuring they have more of a significant impact.

Social Media may to some be seen as a replacement, but emails still offer something which social media marketing does not, and that is freedom. Some social media sites have restricted character counts, others may only focus on mainly image such as Instagram, while YouTube is mainly for videos, yet emails can include pretty much anything a business wants, and there is no evidence of that changing in the future. Use email marketing the right way, and for an email marketing campaign that achieves on all levels, speak to an experienced web marketing agency.