Channel 4 is to simultaneously live-stream 31 “capsule gigs” from pods inside the EDF Energy London Eye as portion of the Red Bull Revolution in Sound, in what both companies are dubbing a “celebration of UK club culture”.
The broadcaster’s website will simultaneously host 31 live-streams commemorating a few of the UK’s most legendary clubs, similar to The Hacienda and upholstery, from tonight (14 November) – each of so we can be hosted within the landmark’s capsules on London’s South Bank.
The event may be the highest selection of live streams a broadcaster has ever hosted on its website, in accordance with Chanel 4, with greater than 100 DJs, including Lily Allen, Katy B, Skream and Rudimental to add within the event.
Channel 4 will promote the development across its portfolio of channels, including its social networks and internet sites, and also will air a TV ad featuring DJ Annie Mac to encourage audiences to tune-in to the Red Bull Revolutions in sound stream.
Danny Peace, Channel 4’s agency principal, says: “We’re very excited to be giving viewers unprecedented access to the sell out night online.”
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