Search any business online and likelihood is you’ll discover a review concerning the company. Even supposing you don’t have a domain, possible get positive and negative reviews about your online business from customers, clients, or patients.

The two most ubiquitous websites for reviews are Google and Yelp. Google allows anyone to write down about his or her experience with any business. Before you may write a review for Google, it’s a must to check in along with your Gmail account. In case you don’t have a Gmail, you then must create one before submitting a review.

Every business owner or manager should monitor these reviews at least one time per week as people can submit them spontaneously and without you knowing it. Once you spot a negative review, immediately answer it. You try this through your business’s Gmail account it truly is linked to your Google+ account.

Here’s a negative review on Google for a dentist.

When you answer the review, are not making the error of having defensive or making the reviewer look bad — everyone else seeing the reviews can read what you write. For those who appear childish, defensive, and hateful, then you definitely will hurt your reputation more. As opposed to the landlord or manager answering the reviews personally, it’s good practice to assign this task to a trusted and smart employee who won’t be as emotionally attached to the negativity of a foul review. Check with the worker what you need to say and allow them to answer the review of their own wording. The solution won’t come upon as belittling or defensive. Also, warn your employee to not offer any discounts or a reimbursement in answering the review. It will likely be public, and future customers, patients, or clients will see that and a few will make the most of your kindness. Instead, answer the reviews with statements like “We’re sorry which you had a foul experience. Please contact us at 555-555-5555 that allows you to speak with you and make it right. We care about our customers and we’d never purposely do what you’ve described.”

Next, encourage customers, patients, or clients to submit positive reviews online on a consistently. It’s harder to accumulate an exceptional list of positive reviews because persons are, commonly, not motivated to do this unless they’re influence by exceptional service from you.

On the alternative hand, negative reviews are easy for folk to do. For some reason, the human psyche seems to lean to the negative. When us humans get mad about something we wish the complete world to grasp about it. And because Google and Yelp offer that chance, upset people will leave their negative comments without thinking twice about it.

I work with dentists frequently.  I’m always surprised by the negative comments dentists get online. Dentist offices are busy and don’t have the time to take care of the reviews. They typically have my company handle this for them.

The same applies when coping with Yelp.com reviews. Here’s a screen shot of a good and negative Yelp dentist review.

Yelp.com isn’t like Google. People really desire to post negative reviews there. From the loads of hours I’ve spent on Yelp helping clients, i’m able to say businesses get a normal of two to three bad reviews for each one good review. At times, it’s far worse than that and in others, it’s not significantly better. Again, dentists really appear to get the brunt of the negativity and may thus employ a web based reputation strategy.

I’ve heard horror stories of commercial owners calling up Yelp and asking methods to remove negative reviews and was told Yelp.com does not do it. I had a dentist call me once nearly in tears because bankruptcy seemed inevitable, as a result of negative reviews posted on Yelp. At the beginning glance, you might imagine, “Well, they deserved it if their service is truly that bad.” But competitors can post bad reviews about one another and hurt business reputations. As childish and cutthroat as this is often, it happens frequently.

Create a name Strategy

So what’s a business to do? How do you offset the negativity? Are you able to ethically create an excellent reputation that’s not phony?

The answer is, “Yes.”

Here’s what you do.

First, accept you can not permanently dispose of bad reviews. In case you take legal action against Google or Yelp, you better have deep pockets.

Yet, you’ll be able to constantly gather good reviews and create a process to get good reviews coming in. That’s far easier than it sounds. You only have got to create the method and assign an employee to do it. When you start getting the great reviews, they’ll push down the bad reviews and lead them to harder to look and ultimately read. Plus, if you’re overwhelming the reader with good reviews, the bad reviews will lose their impact. In reality, done correctly the bad reviews will appear to be the reviewer is a curmudgeon or that maybe your office just had a foul day and it’s not normally a foul place to visit in any respect.

And that’s the power of reputation marketing. Doing correctly can significantly increase business. Ignoring or mishandling it is detrimental on your business.

Another thing you’ll want to do is submit reviews in key places. Create your personal review and authority sites to host those reviews so your customers, patients, and clients can see them. Configure them online to where the reviews you’ve been collecting will permeate the web whenever people need to know if you’re worthy of them providing you with their money or not.

Next, create how to monitor whenever bad comments about you’re made. When they’re made, you need to be notified immediately so that you can take care of it accordingly. Think about using services like Google Alerts for this.

Next, have patients or customers complete a survey this is designed to elicit a good review. Then take that information and post it to your review sites. Remember, you can’t — and shouldn’t — post these reviews on Google and Yelp for the shoppers; only they could do this. But you could post by yourself review sites and that’s highly encouraged.