A Realtor’s website is usually the 1st interaction he or she has with a prospective buyer or seller. By effective use of pictures, text, and get in touch with to action, a true estate agency can drive more leads and funnel more business to its agents.

Here are 12 local real estate websites using a design strategy with a view to help them grow their portfolios and add more interested clients.

Keller Williams Realty – Rochester, New York

Keller Williams Greater Rochester uses branded colors, effectively placed search tools — and a mention of a native awards — to steer people to list with it.

—

Hilton & Hyland – La, Calif.

Image is everything inside the California luxury real estate market. Hilton and Hyland use a huge, gorgeous graphic on its home page to drive home that fact.

—

The Ranch Brokers – Montana, Colorado, Wyoming and Idaho

By building a site and a business fascinated by a well-liked niche in its geographic area, The Ranch Brokers lets the region and the dream do the marketing.

—

Compass Realty – Key West, Florida

Doing business in a hot vacation destination, Compass Realty of Key West, FL focuses specifically on vacation homes and rentals, and uses effective images to drive emotionally generated customer contacts.

—

Henry S. Miller – Texas

Commercial real estate company Henry S. Miller of Texas quickly outlines its full portfolio of services, effectively utilizes a map to expose office locations, and adds personality and a human touch through an “in loving memory” piece directly on its home page.

—

Allison Kennedy – Nashville, Tenn.

By incorporating social media links prominently, Allison Kennedy, a Realtor within the Nashville, Tennessee area, encourages customer connection. Further, the well-placed graphical links to sections of the web site invites prospects to take a deeper look.

—

Russell Real Estate Services – Cleveland, Ohio

Russell Real Estate Services of Cleveland, Ohio makes excellent use of space at the home page. It includes new listings in specific locations, a set of houses in a perspective seller’s neighborhood that sold recently, and a straightforward cost of living calculator for those relocating to the Cleveland area.

—

Windermere – Tacoma, Wash.

Evocative imagery showing the great thing about Tacoma, Washington helps Windermere Real Estate drive considered one of their key revenue streams: relocation.

—

Edina Realty – Minnesota

A simple, descriptive search form coupled with a press release on expertise and experience makes Edina Realty’s home page a successful gateway to client acquisition.

—

Coldwell Banker – Kansas

Search engine optimization is a vital portion of web marketing. By having a particular landing page devoted to multi-family properties in Topeka, Kansas, Coldwell Banker assures a searcher will find the type of property he’s seeking without using a navigation menu to get there.

—

QualityFirst Commercial Real Estate – San Diego, Calif.

0

By incorporating an exquisite map together with a highly visible call to action, QualityFirst Commercial Real Estate of San Diego provides a fast overview of obtainable properties, and a very good technique of driving customer contacts.

—

Horizon Realty Group – Chicago

1

Three strong calls to action, a focal point on available amenities, and soft, attractive design make the Horizon Realty Group home page a superb example for agencies considering apartment rental in competitive markets.

—