Pay-per-click managers are busy. We’re always seeking timesaving how to improve efficiency. Luckily, the major search engines have some tools which may shave hours off your day.

My favorite timesaving tool is Google’s AdWords Editor. It’s software in order to edit your AdWords account, even if you’re not connected to the web. It’s the sort of useful gizmo that i take advantage of it to coach new PPC employees about AdWords. It gives a pleasant visual of account structure, and because changes made in AdWords Editor don’t go live until you physically post them, you are able to mess around with features without ruining your account.

Not only is AdWords Editor easy to grasp, it’s an enormous time-saver for PPC managers. Listed below are my top timesaving tips for using AdWords Editor.

New Campaign Creation

I can’t let you know the last time I created a brand new campaign within the AdWords online interface. It’s slow and infrequently frustrating. Instead, I bypass it and head straight to AdWords Editor to create new campaigns.

It’s important to notice that if you’re making a new AdWords account, it is important to accomplish that online. Once your account is created, you are able to do everything else in AdWords Editor.

Creating a brand new campaign is straightforward: just click the “Add campaign” button.

Clicking at the button gives you four options: “Add CPC campaign,” “Add CPM campaign,” “Add draft CPC campaign,” and “Add draft CPM campaign.” More often than not, you’ll want to choose Add CPC campaign.

From here, check all your campaign settings to ensure you are targeting properly. Probably the most key benefits of using AdWords Editor is the facility to replicate campaigns with a click of your mouse. Perfect-click the campaign and choose “Copy,” after which paste in AdWords Editor, and voila — you’ve duplicated your whole campaign settings.

Bulk Changes

AdWords Editor is fast in terms of making bulk changes in an existing PPC account. AdWords Editor offers drag-and-drop functionality, besides several bulk-editing features that enable you change thousands of things with a couple of clicks.

Let’s say you must pause all keywords regarding a discontinued product. Doing so inside the online interface is daunting, to assert the least. But in AdWords Editor, it is done in several seconds using an easy search.

On the Keywords tab in AdWords Editor, you’ll discover a search box.

Just type the product into the hunt box, and AdWords Editor will filter just the keywords that come with that word or phrase. From there, select each of the keywords and alter the status to Paused.

AdWords Editor also encompasses a robust find-and-replace function. Let’s say certainly one of your products recently had a value change from $20 to $25. You should utilize AdWords Editor to discover the entire ads with $20 within the copy, and use Replace Text to alter $20 to $25.

There are many uses for the majority editing features, and they’re all fast and straightforward compared with working within the online interface.

Bid Changes

Another timesaving tip for AdWords Editor is the majority bid change-by-percentage feature. During daily bid management and optimization, you can find that a collection of keywords is performing well and you’d want to increase all the bids. AdWords Editor makes this straightforward. Just select the keywords and click on “Advanced bid changes.”

You’ll be presented with a dialogue box offering several options.

You can increase or decrease bids by a percentage or a hard and fast amount, raise keyword bids to top of page or first page estimates, and take away keyword-level bids in bulk.

I love the “Additional constraints” part of this function, too; it helps prevent overly high or low bids which could really throw off your return on investment.

URL Changes

There’s a saying that an internet site isn’t finished, but rather always under construction. Sometimes website updates involve the removal of pages, or changed URL structure. When you’re using PPC, it’s critical to maintain your URLs up-to-the-minute to circumvent paying to send visitors to a dead page.

URLs change for other reasons, too. If you’re using web analytics — and also you must be — there is times you want to append tracking parameters for your URLs so that it will accurately track PPC traffic.

AdWords Editor makes it easy to update your URLs in bulk. You need to use the “Replace text” function (addressed earlier), or the “Advanced URL changes” feature.

When you click the Advanced URL changes link, you’ll see a dialogue box like this.

From here, you could set URLs to a single URL, append text reminiscent of tracking parameters, or remove entire parameters.

Use this selection with caution. It requires an understanding of URL parameters to prevent disrupting tracking capabilities. For a helpful overview of using Google Analytics tracking parameters, read this text from PPC Hero.

Account Audits

In accounting, an audit is the method of reviewing an organization’s books and ledgers for inconsistencies and accuracy. In PPC, an audit is the method of reviewing a PPC account for the inconsistencies and accuracy, too. AdWords Editor is a highly useful gizmo for performing account audits, as a result of its sorting and filtering capabilities. Let’s consider an example.

Say you worry about low quality scores across your account. You should utilize AdWords Editor to spot and quantify the keywords with low quality scores. We’ll use the Advanced Search function for this.

We wish to determine what number of active keywords have a high quality score of five or less. To filter for those keywords, our advanced search would seem like this.

Note the yellow highlighted areas within the image: campaign status “Enabled,” “Quality Score,” ” is under or equal to: 5,” and standing = Enabled. These selections will assist you specialise in keywords which are currently live, while filtering out paused or deleted keywords. From here, you are able to export the hunt results and start to spot the justifications for the low quality score.

In short, AdWords Editor is a giant time saver for busy PPC managers. Put the following pointers to take advantage of and watch your productivity soar.