With over a thousand million users spread around the globe, Facebook is increasingly becoming the “home page from home” for millions of folk, who likely include your customers.

A Facebook user has a regular of 234 friends and is hooked up to a normal of 80 community pages, groups, and events. The 18-to-24 year-old Facebook user demographic is double this figure, as those users on average have a whopping 510 Facebook friends.

With this many connections, the newsfeed of Facebook users’ would result in a multitude of updates from the folk and pages they’re connected to if there have been no mechanism for determining which page and friends’ activities appeared of their feed. This mechanism is EdgeRank.