With the year multiple-half complete, it’s time to watch website design trends for 2013. Some trends have survived since 2012 and others are only becoming popular. Whether you’re knowledgeable web designer or a small business owner, maintaining with these trends can assist your site, or your clients’ sites.

Content First

Web designers were paying more attention to the knowledge traffic have an interest in and designing around content other than dropping content right into a finished design. Content first design is typically simple or minimalist with a purpose to provide visitors with exactly what they’re searching for . Developing a site built around content is prone to drive traffic — and conversions for ecommerce sites — than sites where content was added after the design.

Responsive Design

Responsive website design was a trend in 2012 that’s still here in 2013. Responsive design takes a single design and uses CSS to restyle the positioning to display properly on different devices and screen sizes. The expansion of smartphone and tablet browsing has lead web designers to see for brand spanking new tips on how to deliver a similar content to various devices without requiring visitors to download an app or visit a distinct mobile version of the positioning.

Metro

With the discharge of Windows 8 and the growing talk about simple, content first design, many websites have taken on a design the same as the Windows 8 “Metro” theme. Metro style designs arrange content right into a grid of various sized boxes, often with photographs, large icons, and other rollover effects.

Retina Support

Apple introduced its Retina Display in 2012 within the iPhone 4, iPad, and MacBook Pro laptops. Retina Display is Apple’s brand name for its liquid crystal displays with a miles higher pixel density. Apple claims the Retina Display pixel density is high enough that human eyes are unable to note pixilation at a standard viewing distance. Many 2013 web developers have adopted higher resolution imagery and CSS responsive design to house users browsing on Apple devices with Retina Displays. Retina.js is another useful approach to deliver high-resolution images to Retina Display devices.

Infinite Scrolling

Many popular social media sites like Pinterest, Tumblr, and Facebook support infinite scrolling — the power for a domain to automatically load more content when a user scrolls the entire technique to the ground of the page. Designers were adopting the infinite scrolling effect to enhance user experience by eliminating pagination and loading the content users want without forcing them to load additional pages.

Parallax

Another scrolling effect that was also popular in 2012, and remains popular this year, is “Parallax,” when two or more parallel objects move at different speeds. With increased browser support, Parallax has become a good more popular method to add depth and interactivity to a website design.

 Single Page Sites

The cope with content first design which include other design trends like infinite and Parallax scrolling has increased the recognition of single page websites in 2013. These websites place less emphasis on designing “above the fold” in order that traffic know they’ll find everything they’re searching for on one page.

Full Photo and Video Backgrounds

Last year, oversized image backgrounds were a well-liked trend. This year, not just are large photo backgrounds still popular, but full video backgrounds also are a trend. Many sites were incorporating relevant videos of their background designs, appealing to Internet users’ visual appetites.

App Style Interface Design

The popularity and familiarity of mobile app design has found its way into website design. App style interfaces in website design are intuitive to most users and might assist in making responsive design appear more familiar when rendered on mobile devices.

CSS3 Effects

As browsers increase support for CSS3, many designers are making the most of the consequences offered by the updated scripting language. CSS3 allows designers to create shadows, transparent elements, or even animations using a light-weight scripting language as opposed to clunky PNG transparent images or Flash.

Large Typography and impressive Headlines

Oversized typography in page headers and ambitious, blocky headline fonts have grown in popularity in 2013. This typographic style falls consistent with content first design because it makes it easy for visitors to spot what they’re seeking and quickly access important information.

Circular Design Elements

Many designers have moved clear of square, blocky design elements in favor of more organic circles, which have compatibility nicely into design grids and are a refreshing change from websites dominated by squares and right angles. Circles are even getting used in “Metro” style designs or as large oversized icons.

Fading Trends

Several trends from 2012 are losing popularity. Skeuomorphism — i.e., design elements that imitate physical objects — is declining in popularity in favor of easy, mobile app style interfaces with flat styles and colours. Ribbons and stitches also are declining in popularity. Every year sees its share of latest trends, a number of that are out of fashion a year later.