Facebook Insights offers metrics to research your audience beyond age, gender, country, city, and language. You could discover what your audience likes about your page, where the visitors were before they came on your page, and otherwise monitor reach, virality, and more.

These metric definitions may help you know how to navigate Insights, to take advantage of Facebook a lot more effectively.

1. Total Reach

Total Reach is arguably the one more important Facebook Page metric because it measures the collection of unique individuals which have seen any content concerning your page. Which means content you’ve published for your page, in addition to Facebook Ads and Sponsored Stories that lead people for your page.

2. Organic Reach

Organic reach measures the selection of unique people who saw a particular post out of your page on their News Feeds, tickers, or directly to your page.

3. Paid Reach

Paid Reach measures the choice of unique individuals that saw a particular post out of your page through a paid source like a Facebook Ad or a Sponsored Story. Contrasting Paid Reach with Total Reach can reveal how effectively your money is being spent on Facebook’s advertising.

4. Viral Reach

Viral Reach is the variety of unique people who saw a particular post out of your Facebook Page through a narrative published by certainly one of their Facebook friends. It is a metric of “secondary reach.” In other words, this metric describes the virality of your posts after they leave your direct control.

5. Friends of Fans

This is the choice of unique those who are friends with the folk who Like your Facebook Page. These people represent the full potential reach of content you publish for your Facebook Page.

6. Story

A story, by Facebook’s definition, is an entry in a news feed produced by one of the most ways people can interact with a Facebook Page, similar to:

• Liking your Facebook page;
• Liking, commenting on, or sharing a post out of your Facebook page;
• Answering a matter you asked in your page.
• Responding to an event you posted in your page.
• Mentioning your page within their very own posts.
• Tagging your page in an uploaded picture.
• Checking In to or recommending your Facebook Place.

7. People Talking About This

The “People Talking About This” metric is the collection of unique people who have created a “story” about your Facebook Page in the course of the term you choose. I addressed this metric intimately previously, at “7 Keys to Facebook’s ‘People Talking About This.’”

8. Active Users

This measures the selection of those who have viewed your Facebook Page or interacted with it someway. Here is the number that shows you the way a lot of your Likes stick around or revisit the page.

9. Daily Active Users

This metric shows what number individuals have viewed your Facebook Page at the day you choose, and it categorizes them by the kind of action they perform.

10. Monthly Active Users

This measures the variety of folks that have viewed your Facebook Page or interacted with it throughout the previous 30 days. This metric permits you to discover the degree to which your Facebook influence fluctuates monthly, seasonally, or throughout the calendar month.

11. Engaged Users

This is the variety of engaged folks who have clicked anywhere on one in every of your Facebook Page posts. They can have Liked your post, commented on it, shared it, or engaged in it in every other way.

12. Impressions

Impressions measure the variety of times a post out of your Facebook Page is displayed, ignoring how it’s displayed or who sees it. In other words, an identical person viewing the post multiple times can boost the Impressions figure.

13. Page Views

This is the whole choice of times your Facebook Page was viewed in the course of the period of time you choose.

14. Tab Views

This measures the full variety of times each tab on your Facebook Page was viewed when people were logged in to Facebook, in the course of the period of time you choose.

15. Post Views

This is a measure of the choice of times a narrative published in your Facebook Page News Feed was viewed through the period of time you choose. By nature of its specificity, this metric permits you to contrast rising and falling overall viewing figures against individual posts, to work out which of them are drawing more interactions.

16. Media Consumption

This is the variety of times a section of media which you posted for your Facebook Page is clicked and viewed on a particular day. That features video, photos, and audio clips.

17. Like Sources

This is the choice of times your Facebook Page was Liked, categorized by where the Like occurred during a date range that you just select. This would allow you to see whether the Likes mostly come out of your Facebook Page itself, out of your website, or from other sources.

18. External Referrers

This is the selection of views your Facebook Page received from website URLs that aren’t portion of Facebook.com. This shows you an extra variety of reach — the collection of external URLs that refer users for your page.

19. Page Content or Post Feedback

This is a measure of the variety of Likes and comments on Stories published for your Facebook Page News Feed throughout the period of time you decide on.

20. Daily Story Feedback

This breaks down the ways people responded in your Stories by engaging with them through Likes or Comments, or by unsubscribing from them, which implies your Page stories don’t appear of their News Feeds any further, within a period of time which you specify.

21. Daily Page Activity

This is a breakdown of the ways people engaged together with your Facebook Page instead of by commenting on or liking your posts, at the specific date you choose. This metric shows when fans post to your Facebook Page, upload photos or videos for your page, write reviews, take part in your page’s forum, mention your Page in updates in their own, or mention your page to friends.

22. Net Likes

This is the variation between the selection of those that have Liked your page and “unlikes” over a particular period.

23. Total Likes

This is the sum of the complete those that have clicked the Like button to love your Facebook Page. It’s not time sensitive, so it’s sometimes called “Lifetime Likes.”

24. New Likes

This is the variety of people who have Liked your Facebook Page during a suite term which you select.

25. Unlikes

This is the collection of unique people who have unliked your Facebook Page in the course of the date range you choose.

Summary

By learning more about who your Facebook Fans are and how much content and conversations they engage with, you could plan your Facebook business plan more effectively. Facebook provides several metrics that let you “triangulate,” measuring general and specific aspects of an identical thing. Learning to take advantage of them effectively can mean a miles higher degree of control and understanding of the performance of a campaign or strategy, allowing you to tweak it for maximal results as you go.