With such a lot of social media channels to choose between, it’s hard to take care of, not to mention find time for engaging and pushing content in each channel. When you’ve got dabbled in Pinterest from either a private or company standpoint, you realize that it’s a visually compelling channel and give various benefit for end users and corporations. Pinterest might be overwhelming at the beginning, but when you lay the groundwork and put a method in place, it makes managing the day-to-day tasks easier. That will help you start or to maximise your existing presence, i’ve outlined tips for developing a winning pinning strategy on Pinterest.

1. Plan Your Boards

Planning is important to effectively managing Pinterest. At a minimum, plan out your board ideas one quarter at a time in order that there’s a strategy behind your boards. Think seasonality, promotions, and trends. This may assist you to stay heading in the right direction and constantly be adding new boards for your profile. In the event you launch each board, make certain there are a good choice of pins on the launch. Consider launching with 8-20 pins. You don’t desire to overwhelm followers with an influx of pins. You need to get them excited and looking out forward to more.

2. Pin Compelling Images

Quality images are important to the success of your Pinterest strategy. The more captivating your pin is, the much more likely a follower is to repin it. It doesn’t matter what form of content you’re pinning, be certain that it really is accompanied by a top quality and compelling image to make sure you break through your followers’ Pinterest feed clutter.

3. Follow Other Relevant Pinners

Follow other relevant pinners, bloggers, and firms within your industry niche. This may increasingly make it easy in order to repin relevant content for your own boards and in addition building up a community. This includes following your competitors. It’s important to maintain a watch on what they’re doing and your competitors’ pins might inspire boards to your profile.

4. Pin and Repin Frequently

Just like all social media channel, try to be active so they can be relevant. Ideally, try to be pinning daily if it’s relevant on your industry. At a minimum try to be pinning once or twice per week. You need to hit your followers’ feeds frequently, but you don’t overwhelm them. Balanced pinning is right and something that requires testing to work out what your ideal mixture of content and frequency is. Your content need to be an outstanding balance of owned pins out of your web properties and repins from other relevant sites. There are tools available like Pingraphy that can assist you schedule your pins and make pinning easier.

5. Host a Pinterest Contest

Pinterest contests are a short and straightforward approach to increase your following and seed Pinterest together with your content while promoting your presence. It’s fairly easy to get a competition up and running. Read my previous article “Pinterest Tightens Contests, ‘Pin It to Win It’” for Pinterest’s contest guidelines.

6. Invite Guest Pinners

Getting followers, partners, or bloggers concerned with pinning in your boards is a simple option to increase engagement and build community within your Pinterest presence. It’s best for you in addition since you get new content pinned on your boards and it brings exposure for the guest pinner, making it a win-win for both parties. It’s easy to feature pinners for your boards. Click to edit your board and add pinners under “Who can pin.”

7. Host a Pinning Party

Pinning parties are a fast thanks to seed your content in Pinterest and increase your following, while inviting other hosts into your community. The theorem is sort of a virtual party where the hosts pin content around a delegated theme and attendees all repin the host’s pins during a one hour period of time. This offers you the chance to partner with other pinners and comment with followers. This all happens in real-time, so that you have to plan ahead and have the ability to engage. Pinning parties became very common, especially with home decor and mommy space. Honest Company frequently hosts pinning parties and does a pretty good job promoting them on its blog.

8. Add Pinning Functionality on your Website

Encourage people to pin your content by making it as easy as possible to pin content out of your website. Counting on your web platform, there are several plugins and options if you want to let you try this.

9. Promote Pinterest via Your Other Social Channels

If you’re active on other social media channels, like Facebook and Twitter, you should definitely promote your Pinterest presence through those channels. Include Pinterest posts with links in your boards or profile into your content planning and view adding a Pinterest tab in your Facebook Page.

With proper planning, consistent engagement, and these few tips at your disposal, you possibly can easily make Pinterest a winning element of your digital business plan.