Tesco-owned Blinkbox Music aims to place mobile and audio on the core of its proposition to encourage consumers to buy items across its array of multi-channel outlets, including ecommerce and in-store sales, because it aims to guide moves to standardise such ad formats.
Tesco’s online content player eyes opportunity to link audio ads and ecommerce.
Speaking at an IAB event earlier today (13 November), Andy Dennis, head of advertising at Blinkbox Music, called for cross-industry cooperation to assist standardise audio ad formats that could perform around the major mobile platforms.
“Mobile is on the core of our business, as users use their mobiles an increasing number of,” he said, adding Blinkbox Music aims to make use of its membership of the recently-formed IAB Audio Council to aid result in a cross-industry agreements to implement this sort of standards.
During the development, Dennis also told attendees the retailer aims to exploit the web music service – which launched in beta June this year – to assist drive sales of its digital content, services, in addition to drive sales of FMCG items, in its stores.
This ambition can be on the core of Tesco’s means of launching quite a number own-branded consumer electronic devices, along with this year’s launch of the Android-powered Huddle device.
He added: “Entertainment, FMCG and retail brands made up the highest three spenders in mobile advertising last year [in accordance with IAB stats] this puts us in an excellent position to be.
“Consumption has changed, the best way consumers shop online has changed and we’re seeking to remain relevant to our customers’ lives.”