The Mayor of London’s office is asking on brands to adopt the .London domain name for his or her websites and exploit the strength of the capital’s brand worldwide with Selfridges said to have an interest in making the switch from .co.uk.
The Mayor of London’s office is looking on brands to adopt the .London domain name for his or her websites.
Global internet body ICANN has given the go-ahead to take advantage of the domain from next year meaning London-based brands may be in a position to apply for the best to have their site addresses end .London and never .co.uk.
The mayor’s office and its advertising agency, London and Partners are selling it as a possibility for brands to enhance their SEO when Londoners and more importantly tourists are seeking for services online.
In a press release, Mayor Boris Johnson says: “Adopting the .London suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand.
This can be an exceptional opportunity to expand London’s digital presence, which in turn is determined to generate funds to take a position back into town.”
Selfridges and the corporate that manages Carnaby Street are said to be one of many “tens of thousands” of businesses eager about acquiring the domain name.
Hazel Kay, interim head of selling at Selfridges, says: “As an iconic London retailer, Selfridges has always taken care to be on the innovative of innovation so one can better serve our customers.
”Having a selfridges.london address is an exhilarating new opportunity to be creative with our web presence while showcasing our strong association with London, that is a key portion of our identity.”