The Brazilian tourist agency Embratur is rolling out a brand new advertising campaign on social media across seven countries, including the united kingdom, previous to the 2014 FIFA World Cup.
The ad is devised to showcase what the rustic has to provide all visitors coming to attained large scale events just like the football tournament and $10m is being invested inside the campaign this year
It has just launched within the UK and also is showing within the Usa, Argentina, Chile, Colombia, Mexico and Germany.
The ad is framed as if preparations for a lavish party are happening in a good looking house.
Brazil is expecting 600,000 fans and tourists to reach within the country for the beginning of the sector Cup on 12 June next year. The 30-day tournament will occur across 12 host cities and the rustic is anticipating a large boost for Brazilian businesses and the economy as an entire.
However, the rustic has experienced some civil unrest this year when it comes to the price of hosting the arena Cup, amongst other issues.
The president of Embratur, Flávio Dino, says: “The World Cup is a smart opportunity for Brazil to turn off its wonderful natural resources, its vibrant cities and, it needs to be said, its excellent football. The tourism industry generates almost 3% of GDP and employs almost 10 million people, who can be directly laid low with the development.”
Tourism in Brazil generates almost 3 per cent of the country’s GDP.