Co-op is poised to launch its Christmas campaign with T.V. ads highlighting its own-brand food ranges, in addition to the level of its retail footprint, running with the strap-line “Relax, Christmas is simply around the corner”.
The multi-media campaign is poised to kick off in later today (1 November) with a 30 second TV ad slot scheduled to air during tonight’s screening of Coronation Street, Alan Carr’s Chatty Man and inside the weekend.
The brand-led T.V. ads will depict a “winter wonderland” setting, featuring a canopy of Frank Sinatra’s The Christmas Waltz, with further elements of the campaign targeting Co-op’s new own-brand “Loved by us” range and its premium “Truly Irresistible” range.
Co-op’s TV and press activity may be supported by social media executions that allows you to also try to highlight how the retailer’s festive food range and retail footprint – it claims to have a food store in every UK postal area – might help ease the tension of Christmas.
The campaign’s social executions will follow an identical thread by asking the brand’s followers to share their how to prepare for Christmas with the hashtag #relaxmas also featuring heavily inside the campaign.
The TV campaign was created by Leo Burnett.
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