Louis Vuitton is teasing the ad online with a fifteen-second trailer, prior to the discharge of the overall film at the label’s “Pass” app and on YouTube on 7 November. The shorter version of the ad can be shown on TV during Homeland on Channel 4 on 10 November, while a print campaign in newspapers and magazines is planned for later within the month.

The ad marks the second one stage of a movie that Louis Vuitton first launched last year that aims to indicate the adventure of a Vuitton woman. Entitled L’Invitation Au Voyage, it features model Arizona Muse alongside Bowie.

Starting out in Paris, the ad shows Muse travelling in a hot air balloon to Venice where she meets Bowie and finally ends up at a masked ball. The ad includes a track from Bowie’s new album, Tomorrow.

The ad marks the newest phase of Louis Vuitton’s plans to take the logo even further upmarket as sales growth has recently slowed. It’s concentrating on making its products more exclusive, launching goods with fewer logos and more precious metals in a bid to attract the wealthiest shoppers while driving up prices to enhance margins.

Last month, the firm announced that chief creative officer Marc Jacobs would go away his role as artistic director to create his own label. While no replacement have been announced, rumours suggest Nicolas Ghesquiere, previously Balenciaga’s creative director, will tackle the job.