Twitter is usually a helpful social media platform in your business. It’s how to connect to or find your customers, partners and vendors, follow thought leaders, and stay alongside of your competition. In brief, it’s an ideal way to get your message out and stay abreast of your industry.
An effective Twitter presence starts with understanding the way it works. Listed below are nine pointers.
1. Usernames
When you tweet with @username included in the course of the tweet, “hello @username” — called a mention, explained below — your entire followers will see that tweet of their Twitter Home feeds.
To see your Twitter Home feed, log into your Twitter account and click on “Home”
The tweet may even appear under the “@Connect” tab for that user you mentioned.
When you tweet with @username at the start of the tweet — “@username hello” — the tweet is not going to appear on any of your followers Twitter feeds aside from the user mentioned at first of the tweet.
2. Mentions
A mention is a public Tweet directed to other users that comes with their @username. Mentions are clickable and link back to the individual’s profile.
3. Replies
A reply is a public response to a tweet via the answer button. Replies occur on your Twitter Home feed and the Twitter feed of the individual to whom you’re responding. It’s a must to follow both parties to look the whole conversation.
4. Retweets
You can pass along someone’s tweet by retweeting it. Just hit the “Retweet” button to send the unique message to all your followers. This will look just like an average tweet with the author’s name and username next to it.
You can see if a tweet have been retweeted by monitoring the golf green retweet arrow that looks on the top right of the tweet. In the event you expand the window, you’ll find who has retweeted it.
5. Hashtags
This is any word beginning with the “#” sign. People use hashtags to prepare conversations around a particular topic. Clicking on a hashtag takes you to look results for that term and you’ll see tweets of all users which have included the categorical hashtag of their tweet.
For your small business, you can decide to attach a hashtag, reminiscent of #smallbiz, #SMB, #entrepreneur, or maybe your brand’s name, like #Nike. This improves the opportunity that other Twitter users will find your tweet in targeted Twitter searches. You may ask users to incorporate a singular hashtag of their own tweets as portion of your newest Twitter campaign. Throughout your campaign, the hashtag organizes tweets for straightforward search and organization on Twitter.
You can see what hashtags are popular and perform those conversations at Hashtags.org
6. Favorites
“Favoriting” a tweet is identical to liking a post on Facebook. It’s how to let the unique tweeter know you enjoyed his or her tweet.
It also provides you with how to save your favorite tweets for your “Favorite” folder so that you can refer back to it later. Here’s handy.
Simply click the star icon with “Favorite” next to it to favorite a tweet.
7. Direct Messages
A direct message (DM) is a non-public message sent to at least one of your followers. That you may only send an immediate message to a user who’s following you. You could only receive direct messages from users you follow.
You can send an instantaneous message by clicking the gear icon within the top right and choosing “Direct Messages.”
Choose the “New Message” icon, type the name or username of the follower you want to send the message to. Direct messages are private and don’t appear at the recipient’s Twitter home page and that they don’t appear in your page. They are able to only be seen by the recipient of the message.
8. Keep Tweets Short and Sweet
Tweets are limited to 140 characters. But a contemporary report by Salesforce Buddy Media, a social media marketing platform, claimed that tweets shorter than 100 characters receive a 17 percent higher engagement rate.
Aim for 100 to 120 characters your tweets. This will likely make it easier for somebody to retweet and add her “handle” — @username — and just a little commentary.
9. Create and Use Twitter Lists
Twitter lists are a superb approach to filtering during the people you follow. To create a listing, click the “Lists” link after which “Create a listing.”
After making a list, visit the profile page you ought to add and click on the list icon.
Basic Rules
To maintain a successful Twitter presence:
- Tweet great content 3 to 4 times an afternoon;
- Reply to conversations;
- Retweet other people’s content;
- Be easy to retweet and follow.