Email and social media marketing are one of the most powerful marketing techniques. With social media gaining popularity, many people have abandoned email marketing. Both Email and social media marketing can be effective on their own; however when combined, it will help you exceed your marketing goals.The advantage of social media is the ability and ease of interacting with your clients. The links in the email will lead to your Facebook, Twitter or YouTube page giving your subscribers more options to engage with your company. Below are tips to help you integrate Email and social media marketing.-Include social icons in Emails-Ask Email subscribers to share and connect-Send a dedicated Email campaign-Provide incentive to motivate the subscriber to open or share the link-Promote Email Sign-up via social networks-Include “Retweet This” snippet in Email-Build a Email Opt-In form on facebook. With the above tips, you will successfully create a powerful marketing tool