The three brand campaigns are poised to head continue to exist 4 November, and are set to run over the process next month. Additionally they mark the launch of CityLive – an outdoor advertising three way partnership between Manchester City Council and MediaCo Outdoor.

The new ad units, located across 20 “high footfall” sites throughout Greater Manchester, can feature live news feeds and contain various interactive technologies, including facial recognition, NFC, touchscreen, and WiFi.

MediaCo claims CityLive lets outdoor advertisers target specific audience types – in place of just locations – through its proprietary planning tool that uses third-party data to higher assess the passing footfall, which includes the catchment area of the placement.

Richard Blackburn, commercial director of MediCo Outdoor also says the hot system means advertisers can both track and update campaigns in real-time, meaning advertisers can up the amount (when it comes to impressions), or change the creative in their campaigns.

Advertisers may additionally tailor their campaign costs by submitting the utmost sum of money they’re prepared to pay for an impression, corresponding to how media is traded in a Google AdWord auction, or online ad exchange.

The announcement of CityLive comes the identical week as Amscreen, the Lord Sugar-backed out of home media network, announced a tie-up with Tesco to roll-out its interactive advertising screens within the retailer’s 450 petrol stations around the UK.

Amscreen’s network of interactive screens is in a position to assess basic demographic data of passing audiences, together with gender, age and volume, via its OptimEyes system, and the address Tesco marks its first nationwide roll-out.

Both launches reflect moves inside the wider outdoor advertising industry to apply digital technology to higher contextualise how brands can communicate with audiences while at the move, plus improve the accountability in their outdoor advertising budgets.