The phone, which works on sale inside the UK later this week, will cost £135 off contract. It includes an edge-to-edge 4.5-inch HD screen, a quad-core processor and what the corporate describes as an “all day battery”.

It is the simplest device in its budget to return with Android 4.3 Jellybean, with a promise it will become upgraded to the latest version, 4.4 KitKat, before everything of 2014. Tech reviewers and experts have heralded the device as a rival to the HTC One Mini and Nokia’s Lumia 520, which runs Microsoft’s Windows Phone operating system.

Speaking to Marketing Week, EMEA senior marketing director Marcus Frost, described the telephone as a “marketers’ dream”. He claimed it fills an opening available in the market between those that desire to buy expensive smartphones that provide the most recent innovations and budget-conscious consumers.

“We understand what the common person in the street is after and are meeting their demands. Nobody has yet solved this problem,” he said.

Specifically, Motorola goes after three sorts of customer. Firstly those who own feature phones and feature never quite seen the worth in upgrading to a smartphone.

Secondly, consumers which can be using friends’ hand-me-downs that frequently feature out-dated operating systems. Lastly, people who buy old models of latest smartphones, which include the Galaxy S III or iPhone 4.

Motorola is planning to market the telephone round the strapline “An exceptional phone at an outstanding price”. It’s already promoting the telephone on social media, with digital forming the central portion of its “multi-million dollar” strategy.

Frost cited figures that 70 per cent of shoppers research a phone online before buying, with 50 per cent of them watching a video. Motorola already has a 1 minute video on YouTube and is teasing the telephone across Facebook, Twitter and Google+.

It is additionally working “closely” with mobile operators and retailers to maximize sales in-store, providing them with devices and coaching.

The Moto G is the most recent addition to the Moto franchise, which Motorola launched in the summertime with the debut of the Moto X. It truly is its flagship device geared toward early adopters, with the firm positioning the Moto G as its little brother.

Motorola should be hoping that the Moto brand may help turn round the phone maker’s fortunes. In its latest quarter its losses widened by 24 per cent year on yet to $248m and its revenues dropped from $1.78bn to $1.18bn.

This is the 1st phone from Motorola to launch within the UK following the company’s acquisition by Google in 2011. Frost said the “magic” of being a part of Google means it may combine a vanilla Android experience with supply chain innovations and Motorola engineering to provide a phone that gives a “premium experience at a fragment of the price” of the contest.