Philips has introduced a brand new strapline and a revamped logo as a part of a marketing overhaul in an effort to see all future activity communicate how its products impact people’s lives.
Philips has introduced a brand new strapline, ‘innovation and you’ and logo.
“Innovation and you” will replace “Sense and Simplicity” in all future marcomms. Frans van Houten, chief executive of the corporate, says the switch attempts to capture the “innovation that was in our blood since our daybreak bulb greater than hundred two decades ago”.
“We believe that the recent brand positioning far better reflects Philips’ mission to enhance people’s lives through meaningful innovation. As a technology company, our commitment is to deliver innovation with a view to drive our future growth and matters to people,” he adds.
To this end, Philips has also launched an internet platform as a way to host videos explaining how its healthcare products and domestic services and products have enhanced lives.
A new edition of the 79-year-old shield logo has also been unveiled. The corporate claims the emblem, created by Interbrand, reflects ”a 21st century design” and is healthier suited to use in digital and mobile channels.
The company was evolving its marketing setup to arrange for the change since 2012 when it employed its first local marketing directors, in place of seeking to operate all communications centrally from The Netherlands.
It has also been shifting its product mix over recent years, reducing its portfolio of consumer electronics and moving more towards the private healthiness space. It agreed to sell its audio and video business for €150m to Japan’s Funai Electric Company in January.