Starbucks has outlined plans to improve its mobile, digital and loyalty operations because it looks to secure future sales within the fiercely competitive coffee market.
Starbucks has promised further updates to its mobile, loyalty and digital platforms int he coming months.
The Seattle-based retailer is beefing up its My Starbucks Rewards program by adding new features including its recently revamped food range, which debuted within the UK earlier this month.
It claimed during an earnings call with analysts today (31 October) the Starbucks card global balance was $4bn (£2.5bn) on the end of its fourth quarter following its expansion to 11 new markets including Germany and Hong Kong. The corporate wants the rewards program to determine a “Starbucks currency” that may be used across multiple platforms if you want to foster more loyalty among consumers.
Starbucks can also be planning updates to its mobile apps promising features including mobile ordering and digital tipping are “on the way”.
Howard Schultz, chief executive of Starbucks, added no “single competency and capability” had amplified the logo greater than its investment in all three platforms.
The announcement is available in the identical week the emblem began allowing fans to shop for coffees for a chum via Twitter. That is being trialled within the US with the corporate adding there are not any current plans to increase the initiative to other markets.
Starbucks posted a 7 per cent jump in like-for-like sales for the 3 months to 30 September, including a 2 per cent increase in sales across Europe, the center East and Africa. It said it was “encouraged” by the “solid performance” within the UK – its singled biggest market in Europe – where it us currently pushing for a bigger slice of the quick-grocery store.