Facebook announced last week that it truly is , yet again, making changes to its ad offerings, streamlining the collection of ad units from 27 to fewer than 1/2 that. Facebook says the changes are being mapped out to compare the business objectives that matter most to marketers and to simplify its overall offering. This article is going to explain those changes, which might be important as you intend your Facebook advertising.
Say Goodbye to Questions
Facebook will discontinue is Questions product. You’ll be able to achieve the identical result by simply asking your Fans an issue, which permits for better engagement inside the community, as Fans can comment and build dialog. No big loss here.
Asking Fans a query (at right) achieves the identical result as Facebook Questions (at left).
No More Offers
Beginning July, Facebook will drop Offers. Facebook claims that marketers have found that using a Page post link ad is more suitable on the subject of driving people to deals on their websites. This variation may impact retailers who’ve found success using Offers. If you’ve successfully used Offers beforehand, be sure to test Page post links with different calls to action and photographs to get the foremost out of Page posts around sales and promotions.
Marketers can replace Facebook Offers with calls to action in Page posts.
Sponsored Stories are Changing
Sponsored Stories aren’t completely going away, but Facebook is making some dramatic changes to them. Currently, Facebook offers 13 kinds of Sponsored Stories, that are cut loose Facebook ads — i.e., advertisers ought to purchase Sponsored Stories and ads so that it will add the social context to their ads. Beginning within the fall, Facebook plans to feature the social context that exists in Sponsored Stories into their ad units, significantly streamlining the offering for marketers.
Facebook will combine the social aspect of Sponsored Stories to ads.
More Consistency
Facebook ads could be confusing. The excellent news this is that Facebook should be rolling out changes to its ad platform that allows you to have a more consistent visual display. It plans to attenuate the variety of ad formats and simplify the ad creation process for advertisers who run multiple campaigns and/or test ad creative. This may significantly improve that overall users’ experiences and make it that much easier to run Facebook ads. These changes will begin rolling out later this month.
Overall, the Facebook changes will make it easier for marketers to run ads and for consumers who’re engaging with the ads. Time will tell how much of an impact the changes have at the ads’ effectiveness.