Houzz.com has quickly become a destination for home design inspiration, remodeling, and renovation advice and a spot where consumers can hook up with industry experts in the house design, architecture, and general home repair space. Whether you’re a consumer seeking to refresh your kitchen, in the course of building a brand new custom home, or within the need of plumbing advice, Houzz has what you’d like. With over 12 million unique visitors per 30 days, Houzz is a platform all interior designers must be leveraging to advertise their business and showcase their work.

Houzz offers interior designers a chance to connect to other design professionals and ultimately with consumers searching for design inspiration or advice and services. Should you embark on adding Houzz on your marketing mix, it’s important to understand that there’s marketing value from both a social media and search-engine-optimization standpoint. When looking for interior designers, Houzz often ranks high. Having a sturdy and active profile is not going to only benefit you in building your brand, it may help your SEO efforts.

Here are the fundamentals, from making a profile to promoting your presence.

Create a powerful Houzz Profile

Interior design is all about aesthetics. Imagine your profile as your own home within Houzz and fill it and accessorize it a twin of you’ll a house.

Add Project Photos

It’s important to showcase your work and provides visitors a concept of the kind of projects you do and, most significantly, show your style. Be sure that your images are fantastic. Poor quality images will hurt the integrity of your profile and brand.

Create Idea Books

Idea books are just like Pinterest boards in which you could add images to them. Create room and charm idea books and add inspirational images. Idea books will showcase your style and creativity.

Engage in Conversation

To be active, you need to dialogue with users and professionals to construct a reputable presence for yourself. Answer questions and contribute discussion, but you should definitely are authentic. It’s ok to promote yourself, but be sure to aren’t always selling your services and that you’re adding true value to the conversation.

Follow Back

Follow relevant professionals and types which you connect to, much like you might in the other social channel. Houzz is a community, so hook up with people who are relevant on your work. This will likely demonstrate that you’re authentic and never just leveraging the channel for pure self-promotion. Who knows, you could learn something from another person.

Promote your Profile

Let your customers and fans know that Houzz is a spot they are able to visit to determine your work, ask questions, and share information. Listed here are many ways you could possibly consider promoting your Houzz account.

• Posts for your Facebook, Twitter, and LinkedIn accounts.
• Email your Houzz profile link to customers.
• Include your Houzz profile link for your email signature.
• Include your Houzz profile information for your business card.
• Promote your Houzz profile in your website.
• Include your Houzz profile information on print collateral.

Generate Reviews

Reviews on Houzz factor into the final rating of a pro profile, so it’s important that you just solicit reviews from consumer and trade partners to reinforce reviews within Houzz. Consider email campaigns inquiring for reviews and include mention of them in all follow-up customer surveys and communication. After interior design consultations and installations, have your iPad handy and ask your customers to supply a review, capturing their feedback right at that moment. They are going to be at their happiest, having just seen your work.

Maintaining your Houzz Account

Once you’re up and running, the day-to-day involvement is like several social media platform, the more active you’re, the more benefit you are going to reap. Here’s an active and growing community of home design enthusiasts and DIYers who’re seeking advice and feedback in a genuine time sense. So consistent engagement and dialogue within relevant conversations are critical in your success. This includes responding to questions, but additionally looking for and tasty in relevant discussions, ultimately increasing brand awareness and generating interest from potential customers. Think about Houzz as another social media channel you need to concentrate on day by day, with the subsequent.

• Follow relevant profiles in the design community.
• Respond to inquiries.
• Search and comment within relevant discussions locally.
• Comment on relevant images from other users and types — compliment, share feedback, ask questions, and take part in conversations.

The more effort you place into Houzz, the more benefit you’re going to get from it. Follow these steps and you’ll be to your solution to becoming knowledgeable within Houzz and should eventually see leads coming from it.