In “10 How to Improve EdgeRank in your Facebook Page,” my latest post, I covered how Facebook sorts content in its users’ News Feeds using its EdgeRank algorithm. This post is a follow-up and covers a metric that closely ties with EdgeRank: “People Talking About This,” or PTAT.

What Is ‘People Talking About This’ — PTAT?

Here is how Facebook defines the metric.

“People Talking About Here’s the selection of those who have created a narrative out of your page post.” Stories include:

• Sharing. Shares of your page’s updates, videos, images, and activities.
• Page Likes. Every instance when Facebook users click “Like” in your page.
• Commenting for your post. Comments to Facebook posts and updates.
• Mentions and photo tags. Users tagging your page of their post updates or tagging you of their photos.
• Check-ins. Facebook local check-ins in your Places page.
• Responding to an event. Responding to events — attending, not attending, or unsure.
• Claiming a suggestion. Redeeming a Facebook page offer — the method would involve Facebook emailing the claimed offer.

So whenever any of the above actions are performed by a completely unique user, and thus, a News Feed story is generated, your page’s “People Talking About This” metric goes up by one.

In short, “People Talking About This” is all about fans creating stories about your page.

As an example, in case your fans or maybe non-fans Liked, shared, commented, participated in a poll, attended a Facebook event you hosted, or claimed a proposal out of your page, each unique individual that carries out these actions increases your PTAT number by one. Everyone adds some extent — so a Like and a comment by a fan on a post would add one point for your PTAT count.

A mention of your page as a standing message on fans’ or non fans’ pages without tagging your page is null; however, tagging your page of their status or in a photo they post creates a PTAT point.

The Basics of ‘People Talking About This’

Here are seven key points to keep in mind.

1. People Talking About This reveals only seven days of engagement data. The 1st point to notice about PTAT is that it only shows your page’s engagement performance over seven days and doesn’t give full insight into your page’s performance. In case you were inactive on Facebook for the last week, then your PTAT would reflect it — but this is able to not indicate that your EdgeRank or potential reach is low.

PTAT only shows 7 days of knowledge.

2. PTAT summary data is public. Your PTAT number is publicly displayed for your page for all to look. It’s a simple indicator to decipher recent activity and engagement on a page. In-depth data, however, may be accessed via Facebook Insights.

PTAT data is public.

3. Compare your page’s PTAT together with your competitors. Because PTAT data is publicly available, you could compare your PTAT against your competitors, to get the next understanding of your page’s wider performance. You should use this especially should you would like to transcend comparing page Likes as a comparison metric.

Use PTAT data to check with competitors.

4. Expect 1 to ten percent of your fans to create stories about your page. Even hugely popular Facebook pages expect just a minute fraction in their fans engaging with their posts and activities on Facebook. Reckoning on the type of content you share, your page’s PTAT would likely be 1 percent of your fan base. Consider anything above 1 percent, without assistance from advertising, above average. Anything above 3 percent without promotion indicates good engagement.

5. a close breakdown of your PTAT metrics are available inside the older Facebook Insights. In case you are still using the older Facebook Page Insights tool in your analytics reporting and feature not opted into the hot Facebook Page Insights tool, then you definitely will discover a more in-depth ‘Talking about this” report for your Facebook Insights. The picture below shows the 1st set of statistics that might be displayed while you log into the Insights tool.

“Talking about this” breakdown in old Facebook Insights.

Scrolling further down reveals a listing of all of your recent pages posts with detailed post level “Talking about this” metrics.

A list of all “Talking about this” metrics.

Clicking the “Talking about this” tab at the top left corner of your Insights page would reveal much more in-depth demographic data to your fans which have engaged or “talked about” your page until now week. You’re also ready to navigate on a 7-day basis, during the last 90 days.

View more “Talking about this” data and read in 7-day sections.

Below it is a “Talking About Your Page” graph with five data filter options for a particular story type: “All Stories,” “Page likes,” “Stories out of your Posts,” “Mentions and Photo Tags,” “Posts by others,” and “Check-ins.”

“How Persons are Talking About Your Page” graph.

The data above gives an insight into what’s generating your PTAT metric. For instance, a Facebook page for a cafe might find that “Check-ins” generate 50 percent of its PTAT and can look to extend this figure by encouraging visitors to “Check-in” to the Facebook page by offering a reduction on the restaurant. an additional Facebook page might find that its “Stories out of your Posts” engagement form the vast majority of its PTAT figure.

6. The hot Facebook Page Insights has broken down PTAT. On June 19, Facebook announced that its Page Insights Tool were overhauled with an update that has fundamentally changed PTAT. Inside the new Page Insights it truly is currently optional, PTAT is not any longer a single figure. It isn’t available as a viewable option and was broken down into the next key components within Facebook Insights.

• Page Likes.
• People Engaged — the variety of unique folks who have clicked on, Liked, commented on, or shared your posts.
• Page tags and mentions.
• Page check-ins.
• Other interactions on a page.

Facebook says that the aggregated PTAT metric will still be available within the old Insights interface. What’s unclear is that if Facebook will still retawithin the publicly available PTAT metric next to page Likes. I’ve found the reports in the new Insights to be thorough.

7. Sponsored stories and advertising might help boost your PTAT metrics. Increasing the reach of your Facebook page through advertising or sponsored stories can especially help with creating new stories about your page. a method of compelling content is the cornerstone of success with Facebook marketing.

Increasing total reach can boost our PTAT Metrics.

Conclusion

Facebook could, perhaps, eliminate the hot “People Talking About This” metric after the total launch of the recent Page Insights and Graph Search. Regardless, what’s critical for effective Facebook marketing is healthier understanding the type of folks that interact together with your page and the kind of content that drives engagement.

PTAT in Page Insights has helped us better understand this so far. The hot Page Insights also thoroughly and more intuitively unravels page, post, and audience engagement metrics.

Mobile is more important each day. Just last week, email merchant Litmus increased its estimate of the way many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent.

Litmus chart for mobile email opens.

You read that right. There are one third more opens on mobile devices than there are on desktops. And mobile opens are expected to succeed in 50 percent by the tip of the year.

Unfortunately, most marketers aren’t ready. Marketing Sherpa released a chart earlier this year showing that 31 percent of marketers don’t even know what percent in their emails are being opened on mobile devices.

31 percent of marketers don’t know how many in their emails are being opened on mobile devices.

Don’t let that be you. It’s important in order to know the way a lot of your emails are opened on mobile devices. You then ought to access how important those mobile users are.

Now What?

You will likely ought to change your email design to evolve to all this. The question is, by how much? Are you going to spend thousands of bucks and hire a mobile device specialist simply to sustain? No.

The three approaches to mobile email design are:

1. Mobile-friendly;
2. Fluid;
3. Responsive.

Mobile-friendly is the easiest. It’s typically a one-column layout with large type. Mobile-friendly emails often open with a photograph after which have content stacked underneath so as of importance.

Fluid design goes a step further. It cannot detect which device it’s getting used on, however it is laid out so it looks reasonably good all most all devices. On this sense, fluid design is a little bit a compromise — the layout won’t look perfect, however it can be more than enough on all of the major email clients.

Responsive design checks which device the e-mail is being viewed on, after which serves up a selected set of code for every variety of device. It has rules about which layout to display, and is essentially three or more separate email designs. CSS “media queries” are more advanced still, and are still being tested.

If it’s essential to take the dive right into a complete responsive design, it’d be best to purchase a responsive email template from place like ThemeForest. You may get an entire template for only $20 after which customize it to fit your company’s branding.

But if rebuilding your emails from a cookie-cutter responsive template is simply too much of a project, you can also make a number of changes in your emails so that you can get you a lot of the option to being prepared for mobile.

Tweaking a couple of things on your email messages is simple. It’s a 2-to-3 hour project.

7 Ways Make your Emails Mobile-friendly

1. Simplify your design. Embrace the only column layout. Images, including your header, ought to be about 300 pixels wide. Put your most vital content on the top. A lot of your subscribers might not scroll past the 1st mobile screen they see.

If you may have a designer, or when you understand HTML code, make certain your emails use inline cascading style sheets. If the CSS is in an attached style sheet or within the header, it will probably get stripped out, leaving you with ugly, unformatted copy. Dialect provides a device called Premailer which will convert your HTML into lovely inline CSS.

Also avoid using <br> tags for breaks, and quit on background images. They don’t render well across mobile devices.

2. Use larger text and skip the reverse type. The body copy for your emails ought to be 14 points. Headlines have to be 22 points. Urge your designer to apply as little reverse type — i.e., white type on a black or colored background — as possible.  Reverse type is tricky to read on an entire-sized screen, less on a cellular phone.

3. Design for thumbs. Buttons should be big — no less than 44 pixels wide and tall. In addition they need a lot of white space around them — another 44 pixels — so people can click them easily.

If you’ve social media icons on your emails — and also you should — they should be thumb-friendly, too. And all of your other links, including the unsubscribe link, should be in large type with a lot of spacing. Your subscribers need to be ready to easily click the link they need.

4. Optimize your sender line. On Apple email clients, which make up 43 percent of mobile opens, your sender name might be larger and more prominent than your email subject line. It’s miles critical that your “From” name be consistent and recognizable. In case your company has a powerful brand, that helps an awful lot. If you’re putting an employee’s name within the “From” line, consider what the results may very well be if that employee leaves the corporate.

Use a consistent and recognizable name within the “from” line of your email.

5. Trim subject lines. Mobile devices will bring to an end a topic line that’s greater than 25 to 40 characters, counting on the device. Attempt to communicate your message within the first three words.

6. Use a preheader. Think of a preheader as a sub-title. It can appear because the grey text does within the screenshot below. Preheaders must be kept to under 100 characters. They’re the third fundamental piece of copy on your email, trumped only by the topic line and the sender name.

Use preheaders as a sub-title.

7. See for yourself. There are several free or nearly free tools for seeing how your email looks on different devices.

• Litmus’s email previewer assist you to test an email without cost. You’ll see the way it looks in additional than 30 different email clients, plus it should check for broken links, suggest alternative subject lines, and allow you to forward what you locate to another individual.
• MailChimp’s Inbox Inspector also allows you to preview what your email will appear to be on different devices. You’ll want a MailChimp account for this, but you will get one for free of charge.
• Email on Acid provides a free version of its service, but it’s limited. However, for $35 a month you may get a chain of tools which will offer you basically everything you have to make your emails look good everywhere, or even get them delivered more often.

With such a lot of social media channels to choose between, it’s hard to take care of, not to mention find time for engaging and pushing content in each channel. When you’ve got dabbled in Pinterest from either a private or company standpoint, you realize that it’s a visually compelling channel and give various benefit for end users and corporations. Pinterest might be overwhelming at the beginning, but when you lay the groundwork and put a method in place, it makes managing the day-to-day tasks easier. That will help you start or to maximise your existing presence, i’ve outlined tips for developing a winning pinning strategy on Pinterest.

1. Plan Your Boards

Planning is important to effectively managing Pinterest. At a minimum, plan out your board ideas one quarter at a time in order that there’s a strategy behind your boards. Think seasonality, promotions, and trends. This may assist you to stay heading in the right direction and constantly be adding new boards for your profile. In the event you launch each board, make certain there are a good choice of pins on the launch. Consider launching with 8-20 pins. You don’t desire to overwhelm followers with an influx of pins. You need to get them excited and looking out forward to more.

2. Pin Compelling Images

Quality images are important to the success of your Pinterest strategy. The more captivating your pin is, the much more likely a follower is to repin it. It doesn’t matter what form of content you’re pinning, be certain that it really is accompanied by a top quality and compelling image to make sure you break through your followers’ Pinterest feed clutter.

3. Follow Other Relevant Pinners

Follow other relevant pinners, bloggers, and firms within your industry niche. This may increasingly make it easy in order to repin relevant content for your own boards and in addition building up a community. This includes following your competitors. It’s important to maintain a watch on what they’re doing and your competitors’ pins might inspire boards to your profile.

4. Pin and Repin Frequently

Just like all social media channel, try to be active so they can be relevant. Ideally, try to be pinning daily if it’s relevant on your industry. At a minimum try to be pinning once or twice per week. You need to hit your followers’ feeds frequently, but you don’t overwhelm them. Balanced pinning is right and something that requires testing to work out what your ideal mixture of content and frequency is. Your content need to be an outstanding balance of owned pins out of your web properties and repins from other relevant sites. There are tools available like Pingraphy that can assist you schedule your pins and make pinning easier.

5. Host a Pinterest Contest

Pinterest contests are a short and straightforward approach to increase your following and seed Pinterest together with your content while promoting your presence. It’s fairly easy to get a competition up and running. Read my previous article “Pinterest Tightens Contests, ‘Pin It to Win It’” for Pinterest’s contest guidelines.

6. Invite Guest Pinners

Getting followers, partners, or bloggers concerned with pinning in your boards is a simple option to increase engagement and build community within your Pinterest presence. It’s best for you in addition since you get new content pinned on your boards and it brings exposure for the guest pinner, making it a win-win for both parties. It’s easy to feature pinners for your boards. Click to edit your board and add pinners under “Who can pin.”

Invite guest pinners to extend engagement and build community.

7. Host a Pinning Party

Pinning parties are a fast thanks to seed your content in Pinterest and increase your following, while inviting other hosts into your community. The theorem is sort of a virtual party where the hosts pin content around a delegated theme and attendees all repin the host’s pins during a one hour period of time. This offers you the chance to partner with other pinners and comment with followers. This all happens in real-time, so that you have to plan ahead and have the ability to engage. Pinning parties became very common, especially with home decor and mommy space. Honest Company frequently hosts pinning parties and does a pretty good job promoting them on its blog.

Honest Company hosts pinning parties and promotes them on its blog.

8. Add Pinning Functionality on your Website

Encourage people to pin your content by making it as easy as possible to pin content out of your website. Counting on your web platform, there are several plugins and options if you want to let you try this.

9. Promote Pinterest via Your Other Social Channels

If you’re active on other social media channels, like Facebook and Twitter, you should definitely promote your Pinterest presence through those channels. Include Pinterest posts with links in your boards or profile into your content planning and view adding a Pinterest tab in your Facebook Page.

Promote Pinterest via Facebook.

With proper planning, consistent engagement, and these few tips at your disposal, you possibly can easily make Pinterest a winning element of your digital business plan.

With the year multiple-half complete, it’s time to watch website design trends for 2013. Some trends have survived since 2012 and others are only becoming popular. Whether you’re knowledgeable web designer or a small business owner, maintaining with these trends can assist your site, or your clients’ sites.

Content First

Web designers were paying more attention to the knowledge traffic have an interest in and designing around content other than dropping content right into a finished design. Content first design is typically simple or minimalist with a purpose to provide visitors with exactly what they’re searching for . Developing a site built around content is prone to drive traffic — and conversions for ecommerce sites — than sites where content was added after the design.

Stonehenge Veterinary Hospital puts its content first.

Responsive Design

Responsive website design was a trend in 2012 that’s still here in 2013. Responsive design takes a single design and uses CSS to restyle the positioning to display properly on different devices and screen sizes. The expansion of smartphone and tablet browsing has lead web designers to see for brand spanking new tips on how to deliver a similar content to various devices without requiring visitors to download an app or visit a distinct mobile version of the positioning.

Face uses a responsive design to deliver its content to different devices and screen sizes.

Metro

With the discharge of Windows 8 and the growing talk about simple, content first design, many websites have taken on a design the same as the Windows 8 “Metro” theme. Metro style designs arrange content right into a grid of various sized boxes, often with photographs, large icons, and other rollover effects.

Windows 8 inspired “Metro” style design at the Chrome Web Store

Retina Support

Apple introduced its Retina Display in 2012 within the iPhone 4, iPad, and MacBook Pro laptops. Retina Display is Apple’s brand name for its liquid crystal displays with a miles higher pixel density. Apple claims the Retina Display pixel density is high enough that human eyes are unable to note pixilation at a standard viewing distance. Many 2013 web developers have adopted higher resolution imagery and CSS responsive design to house users browsing on Apple devices with Retina Displays. Retina.js is another useful approach to deliver high-resolution images to Retina Display devices.

Retina.js helps designers provide high-resolution images for Retina Display devices.

Infinite Scrolling

Many popular social media sites like Pinterest, Tumblr, and Facebook support infinite scrolling — the power for a domain to automatically load more content when a user scrolls the entire technique to the ground of the page. Designers were adopting the infinite scrolling effect to enhance user experience by eliminating pagination and loading the content users want without forcing them to load additional pages.

Langland uses infinite scrolling to deliver additional content.

Parallax

Another scrolling effect that was also popular in 2012, and remains popular this year, is “Parallax,” when two or more parallel objects move at different speeds. With increased browser support, Parallax has become a good more popular method to add depth and interactivity to a website design.

D’Angelico Guitars uses parallax scrolling to support its narrative site structure.

 Single Page Sites

The cope with content first design which include other design trends like infinite and Parallax scrolling has increased the recognition of single page websites in 2013. These websites place less emphasis on designing “above the fold” in order that traffic know they’ll find everything they’re searching for on one page.

This site for the S4 rally team uses a single page design.

Full Photo and Video Backgrounds

Last year, oversized image backgrounds were a well-liked trend. This year, not just are large photo backgrounds still popular, but full video backgrounds also are a trend. Many sites were incorporating relevant videos of their background designs, appealing to Internet users’ visual appetites.

Website “i surf because…” uses an eye fixed-catching surfer video background.

App Style Interface Design

The popularity and familiarity of mobile app design has found its way into website design. App style interfaces in website design are intuitive to most users and might assist in making responsive design appear more familiar when rendered on mobile devices.

Jackie Tran uses an app style interface for his website.

CSS3 Effects

As browsers increase support for CSS3, many designers are making the most of the consequences offered by the updated scripting language. CSS3 allows designers to create shadows, transparent elements, or even animations using a light-weight scripting language as opposed to clunky PNG transparent images or Flash.

The Squarespace blog uses CSS3 transparency.

Large Typography and impressive Headlines

Oversized typography in page headers and ambitious, blocky headline fonts have grown in popularity in 2013. This typographic style falls consistent with content first design because it makes it easy for visitors to spot what they’re seeking and quickly access important information.

0

Personal trainer Andy Hillier uses big typography to catch visitors’ attention.

Circular Design Elements

Many designers have moved clear of square, blocky design elements in favor of more organic circles, which have compatibility nicely into design grids and are a refreshing change from websites dominated by squares and right angles. Circles are even getting used in “Metro” style designs or as large oversized icons.

1

Digital Atelier emphasizes circles in its design and contours several other 2013 design trends.

Fading Trends

Several trends from 2012 are losing popularity. Skeuomorphism — i.e., design elements that imitate physical objects — is declining in popularity in favor of easy, mobile app style interfaces with flat styles and colours. Ribbons and stitches also are declining in popularity. Every year sees its share of latest trends, a number of that are out of fashion a year later.

Facebook may help small businesses, but it’s not always easy to search out the time to spend pushing content out and interesting with fans. To help with the day-to-day management of Facebook, listed below are eight essential tips.

1. Post Regularly

To have an active Facebook page and an engaged community, you must post frequently. Typically you must post at least one time per day. Test the frequency to make a decision what gets you the precise reach and engagement. You don’t wish to overwhelm your fans but you do like to be relevant and timely.

2. Plan Out Your Content for the Month

While it’s important to be relevant and timely and post content at the fly if there’s specific news or updates, planning your content calendar before time can save time and lets you be more thoughtful and strategic to your posts. Consider spending a couple of hours every month planning out posts for the subsequent month, knowing that you just always have room to feature timely posts that arise through the month. Follow the 80/20 rule as a guide and post 80 percent owned content and 20 percent curated content. You don’t are looking to always be talking about yourself; there’s value in sharing relevant content from third parties. This helps build an authentic community and partnerships with other businesses and organizations.

3. Leverage a Posting Tool or Facebook Post Scheduler

It’s easy to forget to post daily. Consider scheduling your posts ahead, upon getting created your monthly content. You could schedule all of it to post that you can focus some time engaging in your page. It’s important to notice that simply because you schedule your content, doesn’t will let you “set it and forget it.” Many huge brands are becoming in trouble doing this and never being attentive to what they’ve got scheduled. To illustrate in case you have a gentle-hearted engagement post, resembling “Like this when you’re ready for the weekend,” exit on an afternoon of a countrywide weather disaster, like Hurricane Sandy, there’s no doubt you may get backlash. So the lesson this is for you to schedule your post, but always regulate what’s planned and make adjustments as needed.

Facebook’s Post Scheduler function helps you to schedule your post for an afternoon and time sooner or later.

Use Facebook’s post schedule to schedule your future posts.

If you’re managing other social media channels along with Facebook, you need to think about using a 3rd party tool that permits you to schedule posts out to multiple channels. HootSuite is an effective option if you’re posting to Facebook, Twitter, and Google+.

4. Develop Content Categories

Categorizing the content you post may help to your planning in addition to balance the combination of conversation to your page. Engagement, promotion, culture, and news are frequently categories that work well for many businesses. Listed here are some general examples of every.

• Engagement. Posts a good way to get fans to interact, Like, Comment, or Share. “Like here is you’re ready for the weekend.”
• Promotion. Posts that promote your organization, sale, or offer. “Get 20 percent off your order today, use code GET20.”
• Culture. Posts that promote your organization culture, what it’s desire to work there, and do business together with your company. “Its National Donut Day, are you celebrating? Inspect the sweet treats our staff is enjoying in celebration.”
• News. Posts about company or relevant industry news. “Today marks the outlet of our new location.”

5. Reoccurring Content Series

Have fun together with your content and look at a recurring series of content. This will likely assist in your content planning and provides fans something to appear forward to every week. Examples of general series include: Featured fan of the month or week, fabricated from the week, quote of the week, and employee of the month.

6. Cover Photo

Take benefit of the duvet photo real estate and update it monthly. Include cover photos on your content planning and reflect on it as your billboard and maximize the gap to advertise what’s currently relevant or important on your business. Update it to mirror your current campaign, focus or seasonality. This would give fans a visible indication that the page is fresh and updated.

7. Engage Consistently

Even in the event you only put aside a half hour on a daily basis, you should definitely register in your Facebook page daily to interact with fans. Both positive and negative comments warrant a response or maybe only a “Like” out of your page. This would help as an example that your Facebook page is an active and a spot where fans and customers can ask questions and have interaction. Insert a time in your calendar to remind yourself.

8. Analyze and Optimize

Facebook Insights provides page owners with valuable data on content. At minimum, on a monthly basis, export your page and post data that can assist you know how persons are interacting along with your page. This may show you how to identify content themes, categories, and brands that work well on your page and fuel ongoing post ideas. Leverage the info Facebook provides to tell your content planning.

Facebook Insights provide valuable data on content.

Summary

By planning, consistently posting, engaging, and measuring, you can actually make sure that you’re maximizing your Facebook presence to the channel give you the results you want. Don’t be afraid to indicate your small business’s personality. It’s a channel where people expect to have conversations. So be open and honest while always providing value and Facebook will likely help your business.

“Where are you located?” is a query often asked by potential customers at the phone. Your website can do an image perfect job of answering this query with the aid of any of the ten free map tools below.

Bing Maps

Bing provides a device for embedding its map product. A free developer account is needed to take advantage of the service.

—

Mapwing

Although the free version is restricted in scope, Mapwing takes maps a step further by letting you show a floor plan of your retail location and provides a picture driven virtual tour of your small business.

—

Atlas

Atlas provides simple JavaScript code for embedding on any web site to display a map of a business location. A second feature permits you to include a weather forecast in your location, that could be great for businesses which are weather dependent.

—

MapBox

MapBox makes it simple and affordable to feature a custom map on your website with a free plan that supports as much as 3,000 map views monthly. MapBox data is equipped by the OpenStreetProject.

—

Dual Maps

The Dual Maps tool provides embeddable street views, information from Bing Maps, and Google Maps with custom logos rather than the common-or-garden red marker.

—

Mobile GeoRSS Maps

Map Channels provides a free tool to create geo-specific maps for mobile websites, making it easier for purchasers to search out you on handheld devices.

—

Embed Google Map

Embed Google Map is a fast and simple option to embed a map on an internet site, including a custom title and label.

—

Aardvark Map

Aardvark permits you to create a custom Google Maps instance with additional overlay data you provide.

—

MapQuest Embedding

MapQuest provides a free tool to embed a map of what you are promoting location in your website.

—

Google Maps Engine

Google has a brand new interface for working with its Maps tool directly, taking into account more customization than was previously available.

—