Instagram, the favored photo-based social media platform, is not only for celebrities and tweens. It may possibly help small businesses increase their exposure, and generate leads and sales. Adding another social media channel on your marketing mix might sound daunting; you need to produce more unique content to offer real…

How to rank in Google Local Searches, Google Place Search, and Google Maps is mystifying to many small business owners. I’ve tried to chop during the complexity and misinformation with this straightforward checklist. If you’re wondering tips on how to enable your small business to rank well when people seek…

Getting people on your website could be as important as getting them through your front door. Listed here are ten books that will help you in optimizing a solid local website that drives traffic, online and stale. How To Get to the tip of Google+ Local and Google Places by…

Earlier this month, Adobe announced it might not release new versions of its desktop Creative Suite software after CS6 and would instead move to a subscription based cloud platform. The Adobe Creative Suite has long been a regular for digital production, making this alteration important to designers and web marketers.…

A week would not go by where a lawyer doesn’t question me about whether she or he must be on Facebook. I always respond with a definitive “maybe.” Unlike LinkedIn, which I wrote about in March, in “LinkedIn for Attorneys: Beyond the fundamentals,” the choice regarding Facebook is different. If LinkedIn…

A press release can get the word out about what you are promoting. There are numerous online tools that can assist you create and distribute an announcement for very little money. Here is a listing of press release tools. There are tools that will help you write a headline and…