Mobile now accounts for just wanting 1/2 Facebook’s total ad revenue, but there are concerns over a decline in teenagers using the location and plans to restrict news feed ads. Facebook’s admitted yesterday (30 October) that it was seeing a drop in kids logging in for the primary time. Its…

Email Marketing is widely labelled as one of the oldest forms of direct marketing, but that doesn’t mean it has no use today. Because of the devices individuals can now open and send emails on, perhaps there is no better time to use email marketing as part of a marketing…

Social Media Marketing (SMM) has come a very long way in such a short space of time, so it can be difficult to understand its uses, especially for small start-up businesses. Many companies will have various social media accounts, and each one has its own environment, or layout. Facebook and…

Senior executives from SSE, Npower and E.ON claim upcoming plans to ‘inject’ diversity into their products should help prove to customers they’re getting a top quality service, adding it may allow for greater competition around the sector. Energy chiefs say a greater variety of goods will fuel competition around the…

More than a 3rd (34 per cent) of the UK’s top travel brands do not need any type of mobile presence, with only 1 in five offering a ”seamless purchase path”, in accordance with IAB research. The IAB’s Mobile Travel Audit, published today (October 30), also reveals lower than half…

Retailers are using the crucial Christmas shopping period as an excuse to trial new marketing methods online and on mobile based around content and social media as they try and bridge the space between physical and digital commerce. Marks & Spencer is teasing its new Christmas ad on Instagram Splitting…