Summer is here and it’s a great time to prepare for the approaching busy season, when consumers return after summer vacations, able to use your services or purchase your products. Making your site more visible and more useful to them is essential to conversion success. Here’s a checklist of eight…

In “10 How to Improve EdgeRank in your Facebook Page,” my latest post, I covered how Facebook sorts content in its users’ News Feeds using its EdgeRank algorithm. This post is a follow-up and covers a metric that closely ties with EdgeRank: “People Talking About This,” or PTAT. What Is…

Mobile is more important each day. Just last week, email merchant Litmus increased its estimate of the way many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent. Litmus chart for mobile email opens. You read that right. There are one third more…

With such a lot of social media channels to choose between, it’s hard to take care of, not to mention find time for engaging and pushing content in each channel. When you’ve got dabbled in Pinterest from either a private or company standpoint, you realize that it’s a visually compelling…

With the year multiple-half complete, it’s time to watch website design trends for 2013. Some trends have survived since 2012 and others are only becoming popular. Whether you’re knowledgeable web designer or a small business owner, maintaining with these trends can assist your site, or your clients’ sites. Content First…

Facebook may help small businesses, but it’s not always easy to search out the time to spend pushing content out and interesting with fans. To help with the day-to-day management of Facebook, listed below are eight essential tips. 1. Post Regularly To have an active Facebook page and an engaged…