Twitter Ads is a relatively new paid advertising approach, but it never fails to attract more followers. If you’re looking to improve your ratio, then Twitter Ads can help and you essentially create promotional tweets to demand attention and attract followers.

You can choose your target audience, and while the demographic options are not as diverse as Facebook you can still hunt people down by gender, interests and device among others. If you’re looking to amplify your message and get discovered then this is a good platform to use, but remember the followers you gain you must aim to keep with engaging tweets and interesting content.

You get to set your budget and watch the followers come rolling in, but we’d always recommend that you run a small campaign first, just to so that you can get your demographics right, which often requires a little trial and error.