As a retail or customer facing business, local search is going to be more important to you than ever before. This is where people are searching for businesses locally, so it may be someone looking for a specific product or service. If your business fits their criteria, then you want…

Search engine optimisation (SEO) is a very clever form of marketing that is being used by more and more businesses. If you want to utilise a marketing method that is going to get you results, then SEO is a very good way to go. It is especially powerful because it…

User experience has to become a priority if you are going to make sure your website is a success. It is essential that you put yourself in your users’ situation, considering how your website will behave and look from their point of view. A positive user journey means that people…

Marketing is a highly beneficial activity, as long as you are using it to its full advantage. There is no point spending more on your marketing than it is going to make for you. The point of marketing is to capitalise on your spend and ultimately, make more money. One…

Choosing a marketing agency is an important business decision. You need to pick a team of people you are comfortable with and you need to be happy to work with them for the foreseeable future. They also need to get you results. Here are some considerations to help you make…

Marketing is multi-faceted – at least, it should be if you are doing it correctly and getting the most out of your budget. Here are some ideas to expand your marketing horizons and get as much as you can out of your campaigns: Get an agency on board. They will…