His departure from the united kingdom head of product marketing for PlayStation 4 role is simply weeks prior to the console’s launch in Europe. He is replacing Rhiannon White, who’s now director of product advertising for Shazam.

Bowles joined Sony Computer Entertainment Europe in 2006, initially as European brand manager for the company’s biggest selling franchise, the driving game Grand Turismo. He then went directly to become senior brand manager for PlayStation 3 before being promoted again in 2011 to become UK marketing manager.

In his last role at Sony, Bowles was accountable for the event and execution of the PlayStation communications strategy for the united kingdom, including the creation of selling for the hotly anticipated launch of the Playstation 4. He was replaced by Rich Keen, who moves from his position of international publishing director at games portal IGN.  

The PlayStation 4 goes on sale within the UK on 29 November.

Sony is decided to replace from the low-key marketing tactics used to generate early buzz across the launch of the PlayStation 4 inside the UK to a more traditional multi-million pound advertising effort next year in a bid to achieve a broader audience beyond core gamers.