The goal of our August 2013 survey is to benefit more about you, our reader. We do that periodically to assist ensure our editorial content matches your needs. The survey comprises four quick multiple-choice questions. We ask about (a) your small business, (b) your role in the business, (c) the…

In my October 2012 article, “Law Firm Websites: Ethics and Compliance Issues,” I wrote concerning the complex web issues that attorneys face. The next month i mentioned the 7,000-plus lawyer blogs, in “Blogging for Lawyers: Lessons Learned.” In case you combine the 2, you get this month’s topic: the law…

Summer is here and it’s a great time to prepare for the approaching busy season, when consumers return after summer vacations, able to use your services or purchase your products. Making your site more visible and more useful to them is essential to conversion success. Here’s a checklist of eight…

In “10 How to Improve EdgeRank in your Facebook Page,” my latest post, I covered how Facebook sorts content in its users’ News Feeds using its EdgeRank algorithm. This post is a follow-up and covers a metric that closely ties with EdgeRank: “People Talking About This,” or PTAT. What Is…

Mobile is more important each day. Just last week, email merchant Litmus increased its estimate of the way many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent. Litmus chart for mobile email opens. You read that right. There are one third more…

With such a lot of social media channels to choose between, it’s hard to take care of, not to mention find time for engaging and pushing content in each channel. When you’ve got dabbled in Pinterest from either a private or company standpoint, you realize that it’s a visually compelling…