Dove’s ‘Real Beauty Sketches’ is the foremost shared video of 2013 up to now with over 4.2 million shares online, consistent with statistics from viral video firm Unruly Media.
Dove tasks criminal sketch artist to teach women how beautiful they’re.
In second spot is a commercial by insurance firm GEICO which celebrates the center of the working week – ‘Hump Day’, which registered 4 million views.
Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action celeb Jean Claude Van Damme also proved popular because the start of 2013,
Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the worth of a view and instead are beginning to specialise in creating content and distribution strategies which drive deeper levels of engagement, resembling sharing, data capture, brand uplift or online purchases.
Unruly Media ranks the videos in accordance with the variety of shares they’ve received across Facebook, Twitter and blogs. The full list is below.
1. Dove: ‘Real Beauty Sketches’ – 4.24 million shares
Agency: Ogilvy Mather
2. GEICO: ‘Hump Day’ – 4.03 million shares
Agency: The Martin Agency
3. Evian: ‘Baby & Me’ – 3.34 million shares
Agency: BETC
4. Kmart: ‘Ship My Pants’ – 3.05 million shares
Agency: Draftfcb
5. Cornetto: ‘Yalın – Keyfi Yolunda, Aşkı Sonunda’ – 2.91 million shares
Agency: MoFilm/RSA
6. Budweiser: ‘Brotherhood’ – 2.72 million shares
Agency: Anomaly
7. Pepsi Max: ‘Test Drive’ – 2.69 million shares
Agency: TBWA\Chiat\Day
8. MGM/Carrie: ‘Telekinetic Coffee Shop Surprise’ – 2.17 million shares
Agency: Thinkmodo
9. Ram Trucks (Chrysler) ‘Farmer’ – 1.88 million shares
Agency: The Richards Group
10. Volvo Trucks: The Epic Split feat. Van Damme – 1.82 million shares
Agency: Forsman & Bodenfors
11. Neft Vodka: Biting Elbows – 1.35 million shares
12. TrueMove (Thai telecomms company): ‘Giving’- 1.26 million shares
13. PooPourri: ‘Girls Don’t Poop’ – 1.24 million shares
14. GoPro: ‘Fireman Saves Kitten’ – 1.23 million shares
15. Phonebloks: ‘Phonebloks’ – 1.08 million shares
16. Three: The horse #DancePonyDance – 1.06 million shares
17. H&M: Short film directed by Guy Ritchie starring David Beckham 928,272 shares
18. Rockstar: Grand Theft Auto V: Official Gameplay Video 841,528 shares
19. Sony: Official Playstation Used Game Instructional Video – 764,857 shares
20. Code.org: What Most colleges Don’t Teach – 754, 119 shares