With Facebook’s new Save Button for the web businesses can now copy and paste simple code into their articles and allow those articles to be saved to Facebook for the user to read later. Now users can read all their favorite articles in one place in an environment over 1 billion people are already familiar with: Facebook. To add to that, Facebook launched Instant Articles, allowing publishers all over the web to format their articles for users to read right inside Facebook. Users in essence never have to leave Facebook to read your blog. Get them to like your page, perhaps mark it as “See First” or a favorite or add it to a list, and now when they see your articles in their feed they can click on the articles and click the “Save” button to save it for reading later. That pretty much resolves most of the functionality of an RSS reader!

Any business knows how important digital advertising is to their marketing plans. From Google, to Bing, to all forms of social networking, it all counts. Facebook is the juggernaut of all social media platforms and usually is the most fruitful when it comes to advertising. Below are 3 reasons why it’s the most popular form of social media advertising.

• Facebook adverts are statistically know to reach as many people or more people as radio or TV, and in whatever country you want.
• The targeting advertising is just as in-depth as Google AdWords.
• The minimum spend is just £1 per day.

If your business had a relationship status on Facebook it would most likely read: “It’s Complicated”. We love Facebook but for many businesses, it’s not Facebook, it’s them…

When social media first came around one of the most common sentences by business owners was “I don’t know what Facebook is, but we need one.” Businesses then hastily made company pages so they would be indexed on Google. New add-in apps were popping up like tabs for coupons and surveys and polls and – oh wait. Facebook killed all those. Yes because it was going against the build-up plans for Facebook Ads.

Today, there are of course loads of different companies doing well generating revenues on Facebook. But we suspect most are not, because the once must destination has lost its allure for buyers. Plus many products and services are just not suited for the social networking site. As more and more people use ad blockers, the less of a tool it becomes. In short, if people want to find you, they want your website, not your Facebook web page.

A food for thought type of post…

We can see lots of examples of companies with solid brands being able to put a massive mark-up on their products, solely based upon the value of their image and overall branding.

We can see this very clearly when you look at branded food products vs value options at your supermarket. Many studies have been conducted to show that when people don’t know which one is which, they have difficulty actually determining which is which. This clearly shows everyone that it is the brand which causes the value of the branded option to exceed the value option by a significant margin.

We can see numerous other examples of these situations, throughout virtually every industry, which clearly illustrates the value to businesses of developing a brand. Remember though, a brand is there to develop recognition amongst the target market, and that can be both a positive or a negative.

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