Socialbakers have fully rolled out their new analytics system and just like social media marketing, it has evolved! Below are our 3 top recommendations to help you get the best of the upgrade.

1. Automatic Reporting – One of the most important parts of social media management, Socialbakers have made it much easier to report facts and figures. The upgraded version sees the software have the ability to set up reports automatically and then send to the recipient of your choice.
2. Cross-Platform Reporting – Many businesses have different platforms which they’re active on. So cross-platform reporting comes in very handy, as it helps you see where your ROI works best.
3. Response Rate feature – With responding to queries being an important part of social media for businesses, the new upgrade lets you see when your account is at its least responsiveness, to help you improve in the future.

Anybody involved in digital marketing and/or running a business online should, by this point, be aware of Google Analytics. It is the most popular online analytics platform in the world, and as it is connected to google, who are often one of the most important marketing channels for businesses, it can give you a lot of information which is important that can’t be collected through other sources.

It is very easy to begin to use GA, and although there are a variety of more advanced things which can be done through the system, such as setting targets and customising KPI’s (which can be learned about through Google’s free online training course called Digital Analytics Fundamentals), as well as a number of other more specialised settings, for a simple e-commerce website with not too much going on, the standard layout upon first starting is already very useful. All you need to do to set GA up on your website is to add a line of code on every page of your website, right before the closing header tag.

Even though the vast majority of people are aware of google analytics, in all likelihood they probably aren’t fully aware of all of the capabilities of the software. It isn’t just limited to websites online; it can actually be installed on any digitally connected application, which includes many mobile applications, online games and more.

With visual content and engagement being a key part of marketing, social media platforms such as Instagram have become key players in the marketing world. With over 155 million active followers, Instagram is one of the most, if not the most popular photo sharing social media platform available.

One of the key benefits of using Instagram is that engagement is very high. As long as your account is active and you post interesting/visually appealing images then your account is likely to see high levels of engagement.

You’re not allowed to attach links with your image caption unless you’re paying for Instagram Adverts, so the only way to include a link to increase traffic back to your website is include a link back to your profile bio.

If your target audience is the under 35 market, then you should definitely invest time into Instagram as over a third of this age group who use social media daily, have an Instagram account.

Content marketing has dominated business marketing for a long time. It involves search engine and conversion rate optimisation to increase monetisation of traffic in your website. Business owners in the United Kingdom should be keen to come up with a reliable online marketing strategy. The country has a very high obsession with digital environment with over 87% of the population having reliable internet access. This means any business looking to grow or enter the British market has to appreciate the importance of content marketing UK in modern and online marketing. Here are some tips that will really guide in the process.  (more…)

Are you struggling to come up with a marketing plan for your blog> With so many blogs out there, it can become hard to understand your place and goals for the content you produce. Below are three tips to help you and your blog.

1. The point of you making a blog is to target a specific market, right? The worst thing you can do is waste your time marketing your content to an audience which isn’t interested. Consider the type of audience you’re trying to target, make sure the content written hits the mark and then get to work.
2. When writing your content, make sure it’s original. There’s nothing worse than reading the blog post which reads exactly the same as another. Make sure you add your opinion.
3. Once you’ve posted your article, it’s time to get sharing on social media. This doesn’t mean just once. Make sure to also share at peak times.